You nailed it with that article, because it shows the effectiveness of live chat for making your business better and more competitive.
It is an excellent support channel, a must have, but not all businesses use it correctly, nor are using the right one.
How do you make sure that you are using the right live chat solution? It needs to have the following features:
This is what you need to truly enjoy the benefits of live chat for your business. Fortunately, the market has great solutions like Kayako, which incorporate all of these features to offer a superior customer support experience.
You can try it for free and check the different against other options in the market: https://www.kayako.com/free-trial
I hope that helps!