It would be a good idea to use a version of Ghostscript that doesn't include the start menu shortcuts, or include an alternative package. Our users got a bit worried when Ghostscript appeared after the installation.
CutePDF links to Ghostscript 8.15 and doesn't include the shortcuts. I'm not sure if they put the package together themselves or not. Here's the link: http://www.cutepdf.com/download/converter.exe (It's on their main site http://www.cutepdf.com/Products/CutePDF/writer.asp)