Live chat can be used for many different purposes, and your article explains it very well, thanks for sharing it!
In my opinion, as well as according to many others, live chat is an incredible tool for bringing customer support and driving more profits to your company. It is really that wonderful, however, you need to choose the right one, because you need a live chat software capable of adapting to your company and bringing your agents the features necessary for delivering a great customer service experience without much stress or complications. You must look for it.
That is why I recommend Kayako, because it delivers exactly what I've just explained. Its live chat software is efficient, customizable, fully adaptable and makes the experience amazing for your customers and effortless for your agents. What else could you ask for?
In short, this is why you will prefer Kayako over the rest:
That's it. I believe that Kayako is exactly what you need, and you can even try it for free for 14 days, what else could you ask for? Give it a try and feel the difference!
As you show with your article, there are many ways by which live chat can be very helpful, and therefore, it deserves your attention, because it is more than "just another" customer support tool. It is a complete solution to many problems your company might be facing at the moment.
One of the main advantages of it is that you can provide customer service right in the moment. You can solve their questions as soon as possible, something that will lead to more conversions. As you smartly point out with your hotel booking example, a live chat agent can guide a customer through the entire process, and therefore, close the deal.
There are many customers who will appreciate this type of assistance a lot, and this will play in your favor. You can replicate the same with your online shop, the website for your offline business, etc. The sky is the limit, because live chat is highly versatile and can be adapted to the needs of each industry and every single type of business.
The fact that you can initiate a conversation whenever you please is another huge advantage, especially if you can check the browsing history of the visitor or customer. It is tremendously helpful, because you can personalize the experience and drive more conversions.
One of the most powerful live chat software in the market is Kayako, precisely because it lets you bring context to conversations, you can stylize its appearance and you can easily route the conversation to other members in your team. You can try it for free using this link: https://www.kayako.com/free-trial