Hi there EA Staff. Can you guys do anything about the start-up crash on PCs with K-lite (http://www.codecguide.com/download_kl.htm) installed? There's definitely a conflict, causing the game to crash either on start-up or on starting a new game. I think it's the VobSub component of K-lite that's conflicting (not 100% sure about that).
I had to remove K-lite from my system and reboot the PC for the game to start working.