Great ideas, thank you for sharing this post. Many beginners - and even advanced players in the e-commerce world - will find these tips useful and/or refreshing.
I like how you talk about the importance of social media reviews. Humans are social, the world social and business is social, so it is logical to exploit that aspect. To the max.
If you enjoy of a solid reputation in social media, then you can bet on it that you will generate trust. People like to see social proof, and the more solid it is, the better. Period. Fortunately, thanks to modern customer service software solutions, you can make this task much easier.
You need an efficient solution that allows you to engage with your customers and fans, and at the same time, take care of the different aspects of customer support service both in-site and off-site. In short, you need Kayako, the ultime help desk software for your business. And do you want to know what makes it even better? You can try it for free during 14 days, to see if it works for your business or not, just click this link: https://www.kayako.com/free-trial
It works very well for e-commerce, and they even have an specialized solution for online shops. They understand the challenges that they face, so Kayako brings you all the tools you need to defeat them and conquer your niche!
Without any doubts, if you are looking to increase your e-commerce sales, then these ideas along with a powerful customer support software are everything you need to take your online shop to the next level.