It all depends on what exactly do you expect from a social listening platform. The characteristics vary from one tool to another. The ones you mentioned are all enterprise-level solutions with quite high pricing points. Recommend having a look at https://brand24.com if you're into something more affordable (full disclosure I work there).
I compare the question you are asking to someone asking "I just started a business, how do I make a lot of growth and sales?"
There is no one correct answer, there is no right and wrong and there is nothing that can be answered within a single message.
I wish I could give an answer in one comment that will provide you with all of the knowledge and skills that you need in order to generate growth.
Moreover, a lot of experienced digital marketers wish that they would be able to use the best practices that they already know of in order to generate a definite success.
Unfortunately, the way to generate steady growth can and should be done using best growth practices, but there are no guarantees.
So what you need to do is to start getting to know best practices. this Reddit post goes further into the topic of growth hacking on Instagram.
This blog post gives a couple of practical examples, and all of these are just the beginning. Become a social media growth hacker, learn it step by step and give it time - it will worth it in the end.
By the way, regarding your specific question - the answer is yes and no. Yes, you have to continuously post new content in order to stay relevant, reach new audience and maintain the engagement of your followers.
And no, when it comes to posting content the quality should overcome the quantity. You are better off with one super engaging high quality post per week then seven posts per week that no one interacts with.
this Reddit post talks about how to perform content research to get more from your posts.
Now that's a pretty cool list!
I use Slack on a daily basis for work but what's even better about it are some other, marketing or startup-related communities that you can join for learning and networking.
I've used SimilarWeb several times too and it was really helpful when I wanted to compare some sites to each other.
Narrow is really nice when it comes to growing your twitter following, I've been using it for over a month now and I've grown my following by over a thousand.
Regarding social media monitoring, I can't imagine doing my job without our own dog food which is https://brand24.com. Whether it's a mention on social media or any other site on the web, its real-time notifications are invaluable to me.
I feel like you need to build relationships with them before you start asking them for sharing your content. This obviously means it's going to be more time-consuming but I believe rewarding at the end of the day.
Social media monitoring tools could be helpful when it comes to finding those influencers, so you reduce the time you need for engaging them. One of the features of our tool at Brand24 is identifying influencers that fit your business and the keywords you monitor, and will help you promote your brand. You'll find who is the most active, who has the biggest impact on the targeted audience, or who’s worth to invite to cooperation?
Basically, what I mean is simply interacting with the influencers in no promotional way up to some point. You engage with their content, like, comment, and share their content, whether it's Facebook, Twitter, Instagram, whatever, and get on their radar by doing so.
You said you're targeting micro-influencers, so it's not like they'll have millions of comments to reply to, like Kardashians or Jenners, they'll most likely go across every comment on their posts and get back to you. If they don't do it on your first try, keep going and they'll eventually reply to you and keep you in mind.
Share their content and show your support for them if you find value in it. If they care about their online reputation and are monitoring their presence online, I am 99% per cent sure they'll at least leave a like on their content you shared.
Btw, what industry are you in?
Twitter is a low-engagement network if someone is to just follow your account and click on your links. What it shines at is inserting yourself into other people's conversations. Use a social listening tool such as Brand24 to create a social listening project for keywords related to your game. And whenever someone on Twitter asks about a game recommendation, just join the conversation! It's not about the followers, it's about the conversations.
I tested this strategy many times (last time with my personal branding post) — works every time.
http://coschedule.com/ for scheduling http://narrow.io/ for growing Twitter numbers https://brand24.com, which I also work for, for social listening, and a range of other tools that are not social media tools per se
It all depends on what exactly are your expectations when it comes to social media listening. I'd say there's no perfect tool and some of them lack the features others might offer. I don't really know much about the features enterprise solutions like Crimson or Sprinklr provide. You could take a look at https://brand24.com to see if it's a good fit for your needs (full disclosure I work for the company).
I work for https://brand24.com which is a social media monitoring tool. If you set up a hashtag as a keyword you want to monitor, it'll pick up the mentions of a hashtag from across different platforms with data such as how many times it's been used, who were the influencers that used it etc. The tool starts collecting data from the moment of creating the project so the historical data is limited, though.
>which is a big chunk of viewership.
Is that an assumption? Because like you said, there's no dataset of that.
While I don't deny many watch it, and Twitch don't release the data themselves, the market audience for their advertisers appears to be Millenials indicating they are closer to the target audience due to their expendable income. For reference, this is a group born between 1981 and 1996.
After the dot com bubble burst, and before Amazon and modern social media, for the most part the only online companies making money were the porn websites. They didn't need to advertise, people actively went looking for them because the ability to enjoy porn in complete privacy was a unique feature of the internet.
Pornhub does in fact advertise. It uses Twitter, takes out billboards in Times Square, and sponsors plow trucks fer gods sake. But it doesn't do targeted advertising online. It knows that what it's customers want is discretion, and having pornhub ads show up in their social media would be a horrible business mistake. Users would find another site that understood their needs better.
https://brand24.com/blog/the-wet-dream-of-marketing-pornhub-case-study/
Congratulations, you've just demonstrated how important marketing is.
Stella is where they are because of a big rebranding campaign
I actually work for a media monitoring tool, which is Brand24. Even though I might a little bit biased, I would still highly and genuinely recommend it, just because I know it from scratch and I can tell you about it in the most detailed way. Brand24 is a media monitoring tool that tracks keywords of your choice and collects public mentions from all over the web - both social, like Twitter, Youtube or TikTok, and traditional media, like forums, blogs, news sites, review sites, and renowned websites. We also offer different types of filters while researching, reports and summaries. Brand24 is suitable for both small, medium and big enterprises, as we offer three different plans, depending on your needs and expectations. I considered it well priced, especially when it comes to bigger enterprises. Before deciding on it eventually, you can always make use of our free trial and see if it is something that suits your preferences. Maybe you have already heard about our tool. If not, I encourage you to see if there is something in it for you. Let me know your thoughts :)
Sorry for the delay. That's a valid question, but I disagree with your assertion.
Not all businesses use ad revenue as a primary means of income, or at all. Not all businesses rely on ads to drive traffic to their site.
To answer your question, you really gotta look at how each business makes money, and how each business promotes itself. Think of it from the viewpoint of the company, not the consumer. At that point, your question could be answered with any number of clickbait essays on the theme, "Why are analytics useful for my business?" Here's some top hits:
tl;dr other reasons include identifying UX pain points in your site, analyzing demographics (nationality, technology, etc.), optimizing for popular search terms, identifying top referrals, identifying popular products or other content within your site, etc.
It might be difficult to find an all-in-one solution that wouldn't cost you an arm and a leg. At Brand24 we could help you with monitoring social media as well as news sites, blogs, forums, etc., as well as social media analytics, you wouldn't be able to schedule social media posts, though.
On another note, I've heard good things about Sprout Social, haven't used it personally, though. Their website states they encompass: Smart Inbox, Monitoring, Social CRM, Publishing, Analytics, etc.
Here you can have a look at a comparison of both tools; maybe this will help you make up your mind.
I am a bit late to the party but thought I'd add my two cents as well. Hootsuite is more of a social media management platform rather than a monitoring tool, similarly to Sprout Social and Buffer. Sure, you can use them for monitoring, but these are not monitoring tools at their core.
You could also try some free tools, someone mentioned TweetDeck which I am personally a big fan of, however, it will only help you with Twitter automation.
I don't want to sound self-promotional but I am clearly biased here. Maybe we could be of help at Brand24. The thing is, you mentioned scheduling posts, and this is something our tool is not capable of at the moment. You also said you'd like the software not to cost an arm and a leg so maybe we could somehow fit into your preferred price range. A test drive with our trial account costs you nothing so you might as well give it a go :)
Hey, I might not have a direct answer but I can recommend you an interview with the CEO and CRO of Brand24 who share their advice about getting first customers for your business. It's video and text.
https://brand24.com/blog/mike-micks-tips-tricks-how-to-get-the-first-100-customers/
In fact, to identify your target audience, I can recommend you using a social media monitoring tool, for example Brand24. Using social media monitoring, you can monitor keywords relevant to your app, for example, an industry, a problem it solves and so on.
This way you get to know people who can become your customers: who they are, what problems they have, on which social media platform they hang out and so on.
I know I am pretty late to this thread, but I think we could help you with that at Brand24. You could use the tool to track the influencers and brand advocates and see metrics on how influential they are on a 1-10 scale, what are their most interactive mentions and their social media reach and so on.
A few months earlier this year, we released an influencer report you might have heard of, and according to some people, it caused quite a stir as some people were not quite happy with how they were ranked.
What a great discussion!
So we're a SaaS social media monitoring platform at Brand24 and here's our timeline:
About a week. Our previous projects were not doing very well so we decided this is the time to start something new.
16 months.
During our beta version, our CEO engaged over 3000 people from our target customer base. He wrote personalized messages on Linkedin, Email, FB, etc. 1000 decided to test our beta. Out of this, 40 decided to pay for the product once we moved out of the beta into the commercial version of our product.
We currently have 1500 subscribers with multimillion dollar ARR. Growing 10-15% on a monthly basis. Our customer acquisition cost is 5 times lower than our Customer Lifetime Value so it is a solid business we keep scaling.
What other people said about googling coffee blogs might be a good idea for starters. Commenting on the relevant blog posts might bring some attention and you'll probably find some influential bloggers following this path too. The tool recommendations are pretty cool too. You might also have a look at https://brand24.com and track coffee-related keywords spread across the web. On top of that, you'll get to see the estimated social media reach and influence score of the authors of those mentions so seems like something you're after.
There's quite a lot of tools to choose from and most of them have free trials or at least demos so that you could see what they're capable of without paying for the product up front. Also, it depends on how low-cost is still affordable for you? I am assuming you mean traditional media while saying "pick up mentions of a brand in the media and on the web"? Not sure about what tools are versatile enough to cover both traditional media and the web. I am a community manager for https://brand24.com and brand monitoring is exactly what we do, we only cover the Internet mentions, though.
Bit of a late reply but hopefully you could use some help.
Sometimes, the free solutions tend to collect not as much data as the paid ones so I think it's worth the investment. https://brand24.com is a paid one but with a free, 14-day trial so you can test the tool to see if you're satisfied with the results.
It works with Twitter really well and gives an access to online mentions of a hashtag of your choice in real-time. You just need to set up a hashtag as a monitored keyword and all the results will be collected and presented in a dashboard or even better, thanks to a Slack integration, in a chosen Slack channel.