It looks like you're looking for http://www.formstack.com/ It'll cost the company less to use that service than it will to get an engineer/applied-mathematician to spend a few days learning the required web-dev skillset. Someone at your company needs to re-arrange their priorities if they have you working on that and not outsourcing it.
If it were a personal project there are ways and means of learning the stuff you need, but if it's in a professional capacity, just use the tools that already exist.
Hey dude,
Yeah check out this article and try to make your blog like this: http://www.formstack.com/the-anatomy-of-a-perfect-landing-page
Obviously not exactly position for position like this, however things like the call to action mark is good. I checked out your site and half of your landing page is covered up by the logo. This means that half of your content is covered up. Might also be nice to have a little text with your logo that briefly explain what your site is. So for example "Toronto Sports, funny shit, hot chicks".
I am also going to say you should put your blog here for critque: http://www.reddit.com/r/design_critiques/
Although be warned, I feel you will get ripped to shit unless you change the logo at least.
Best of luck
Here's a script:
SCRIPT FOR CALLING YOUR COUNTY CLERK OFFICE:
(Note: You can find your clerk's office phone # at http://www.in.gov/judiciary/ or at http://pastebin.com/W3f8UmBJ)
If your state is still red or blue on inequalitymap.com, call the clerk's office with the script below:
Hello, I’m calling because I heard your county is not issuing licenses to same-sex marriages after yesterday’s ruling permanently enjoining Indiana counties to do this. Are you offering same-sex marriage licenses at this time?
If yes: Thank you!
If no: You need to know you’re in violation of law, and the ACLU will be following up on the matter. This is a federal court decision which trumps state and local law. Thank you for your time.
Follow Up for NO responses:
1) File a complaint with the Indiana ACLU at http://www.formstack.com/forms/?1157118-hfibE7kI4V
2) Call and tweet local and Indianapolis media.
It sounds like you've got a reasonably decent set up already.
With respect to campaign structure, you don't need to have a separate campaign for each service, the segments you're referring to can all be done with separate ad groups. That said, having separate campaigns can be useful here since you can control budgets for each service area. The decision kind of depends on ad spend and conversion volume.
Making a landing page for each service area makes a lot of sense and should improve performance. There are many different tools to facilitate this. Here's a good cheat sheet on making high-performing landing pages: Anatomy of a Perfect Landing Page · Formstack
You seem to be on the right track with negatives. Unless you're having a tough time spending your budget I would avoid broad match. Using phrase match and BMM would be the way to go to avoid getting unqualified clicks.
No recent changes. If your keyword topics vary a lot you might want to consider making more than one page.
There are some basic things you can do that will help with page quality such as include a telephone number and address and links to your privacy and T&C pages.
Also follow best practices for design... here's a good primer: Anatomy of a Perfect Landing Page · Formstack
I would recommend http://www.formstack.com. It is very easy to create your own forms, and Formstack stores all the results for you. You can also export the results to Excel if needed.
Formstack is easy to use, and you can do it on your own without the need for a web designer. The forms that you make are viewable with a link, or you can embed them into any web page.
I'd introduce a third color like orange or red for the 'call to action' buttons on the page.
Take a look at this to get a better idea.
This is an old but still good cheat-sheet for building high-performing landing pages.
http://www.formstack.com/forms/cityofvallejo-complaintform
You can submit your complaint online or one the phone using the link above.
Honestly the video may be clear enough that someone could even find out who the offending officer is: http://www.ci.vallejo.ca.us/city_hall/departments___divisions/police/our_units
Where are you located? We are hiring Summer Assistants for our LEGO Engineering Classes in 18 states. Check out the application and see if it's something you'd be interested in. http://www.formstack.com/forms/playwell-playwell_summer_assistant_application
I agree, I like the new font a lot more. As for the color, I think it depends on what you want your logo to convey. Blue: "Creates the sensation of trust and security, often used by banks and businesses", Green: "Associated with wealth, the easiest color for the eye to process and used with finance or entertainment websites", and Red: "Energy, increases heart rate and creates urgency, often seen with clearance sales and references to food."
IMO I'd stay away from red. Great work though, whichever you pick, the new logo looks better!
Color info taken from here, sources at the bottom of th at page as well: http://www.formstack.com/the-anatomy-of-a-perfect-landing-page