What is Reddit's opinion of
Google AdMob?
From 3.5 billion Reddit comments
14 reviews of this app found across Reddit:
Google makes the majority of their money through advertising services, one of which is admob. If you check out Google’s admob success stories, you’ll see Cheetah Mobile as the first feature.
Shows you where Google’s real priorities are.
Google partnered with Cheetah Mobile as well. Cheetah Mobile is an AdMob success story, (it's even the first video shown!). They even wrote a blog about how they worked with Cheetah Mobile for native ads.
Remember what Google’s actual business is. They think malware and crap apps can make for great success stories. This is a positive change for Google’s real customers.
There's even a term for these kinds of ads, "native advertising". And you can bet they're super proud of it.
Just a friendly reminder that Google considers Cheetah Mobile a success story, and Cheetah Mobile considers Google its most important partner.
What a team.
You've always been able to – and still can – use competing services such as Google's AdMob. Many people preferred that to iAd anyway (hence iAd being shut down), so in the end you may see your revenue increase. :)
It's not about expanding, it's about availability. The ads are provided by Google (in Android at least), which means that companies pay Google to get advertised online in certain areas/countries, depending on where they are located or provide services. As a result Dalcom has no power over them. (Relevant link: https://www.google.com/admob/monetize.html) So if you get no ads at all, that means that there isn't anyone paying for advertisement in your area right now.
AdMob IS a Google product. App developers can use it as a means of monetizing their apps.
You might have better luck with /r/androidapps/ or /r/Android/ on finding which app is including it.
looks as though google uses a platform called AdMob. I cant find much info on how it works but I am willing to bet many of their algorithms function the same way. That's actually a great question, maybe we can summon someone from r/SEO to bring a little perspective in.
Hey mate! Thanks for the comment, I'll be adding a donate button to get rid of ads, I generally prefer to not do a 'pro' version as it complicates the code base. I am personally more of a fan of the try before buy kind of mentality and inapp purchases make that easy :)
As for the ads, I use just plain Admob without really any customisation, I don't scape anything myself. A couple links that may be useful for you are How Ads Work on Google? and Opt out of seeing personalised ads. There are much scarier technologies that websites use. I know of one popular paragon website that uses something that really freaks me out.
Cheers for the message!
I've made an android app from scratch with ads before. Google has a dedicated ad service called Admob. Free to sign up for. Easy to use. Simply add a few lines of code they provide for you.
You share your most intimate secrets with your search engine without even thinking: medical, financial and personal issues, along with all the day to day things that make you, well, you. All of that personal information should be private, but on Google it’s not. On Google, your searches are tracked, mined, and packaged up into a data profile for advertisers to follow you around the Internet through those intrusive and annoying ever-present banner ads, using Google’s massive ad networks, embedded across millions of sites and apps.
In fact, it’s a myth that you need to track people to make money in web search. When you search ‘car’ we can show you a car ad without knowing anything about you. That’s how we make money and it doesn't involve tracking because it is based on the keyword and not the person. Google could do this too; they just choose not to— all that tracking is to power their ad networks so that ads can follow you around the Internet using your search history and other information they have on you.
So-called incognito mode won’t protect you either. That’s another myth. “Incognito” mode isn’t really incognito at all. It’s an extremely misleading name and in my opinion should be changed. All it does is delete your local browsing history after your session on your device, but does nothing from stopping any website you visit, including Google, from tracking you via your IP address and other tracking mechanisms like browser fingerprinting. Here’s the fine print:
Basically, mediation aggregates a bunch of different ad networks into a single platform with just 1 SDK - so you don't need to integrate a separate SDK for every ad network you want. Then all the ad networks bid in real time against each other to serve the ad in your app. And the highest bid wins.
The reason you might want to use multiple ad networks is because you want to make sure that all ad slots in your app are always getting filled. For example, if you're only using one ad network and they don't have any ad to serve a user at that time, it goes empty and you lose out on potential money. But a mediation service with a lot of different ad networks would increase your fill rate.
Also, most mediation services have an 'auto-optimization' feature, meaning it automatically picks the highest bidding ad network. So you don't have to manually prioritize which ad network should deliver first. If (like you said) you integrate both Unity and AdMob in your app separately, you need to say "ok AdMob always goes first. If AdMob doesn't have any ads to serve, then Unity can serve the ad." The problem with this is that you don't know that maybe Unity had a higher bid and could have made you more money.
I'd say the top mediation platforms today are:
AdMob, which is known for interstitial and banners
ironSource for rewarded video
I'm not sure if this is your first app, but I will say that mediation is usually used by bigger devs. In the beginning, 1 or 2 ad networks is usually enough, and then you can move onto mediation from there. AdMob and ironSource are also ad networks, Appodeal isn't - so you can always just start with one of them and then later integrate more ad networks into their mediation service.