Hi Marissa,
I work for a product design form in NY and we deal a lot with startups like yourself. Marketing is a VERY important step when engaging a startup idea- mostly so you don't dive to deep into an idea that just won't make it. My advice to question one would be to start small. Get a core group of supporters involved(local teams, etc.) Not sure which sport you are thinking of for this but I would suggest doing some upfront research around a specific sport first. You can always grow. A lot of the time startups utilize their personal networks via face to face meetings, phone conversations, social media, SEO, etc. to get support and necessary marketing feedback.
My advice to number 2 is that the industry is still trying to figure that out. Wearables are tricky because it needs to be a seamless integration to consumers lives. When you are dealing with wearable technology, it is a device that essentially won't leave the body. You have to start considering fashion, health risks, privacy, etc. A consumer needs to feel stylish, save, and protected.
Hope this helps a little!
Have you heard of the book The Lean Startup? I suggest you read it! It gives some great advice for getting started on marketing feedback.
Thanks for your post, Colleen
I’m an android guy, but I know apps are out there. To be kind I found one example. It may not be perfect but it might be useful.
https://play.google.com/store/apps/details?id=co.rightminder.android
AFAIK, anything beyond about 2 inches would need a battery. NFC is probably ruled out. RFID - passive up to a few inches with no power in the rfid device, it comes from the reader; active RFID will work from further than you need, but the device (ring) has to be powered.
I can imagine that it might be possible with a wristband, e.g something along the lines if the LilyGo wristband. This has Bluetooth and WiFi.
https://github.com/Freeyourgadget/Gadgetbridge Its designed to interface with pebbles and miband's. So you can buy those devices and use them with your phone, without having to trust the vendors apps.
Its open source (the code is freely available for review, so you can see what its doing). You need to download https://f-droid.org/, then search gadgetbridge and install it.
Just ask if you have any questions.
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Hey the Garmin Vivioactive sounds like it might fit the bill.
From what I've heard it has some strong pros and cons.
+Long battery life (they claim 3 weeks)
+Sturdy build
+Reliable software performance
+Very thin and reasonably sized
-Screen is comparatively small and low resolution
(probably why it lasts so long)
-Screen is very dim, apparently hard to see sometimes
Also the new Pebble stuff is coming out in a few months, they look pretty good too.
The deals will be closing very soon though (for a product you won't get until the fall.)
@harvinattack33: it was a permission problem, I removed one deprecated one, now it seems to work on everyone's phone, and I've released it publicly https://play.google.com/store/apps/details?id=com.sleepalert.heartrate