Man, I loved Alan Wake... but that game got crazy meta! There's actually a QR code in the game (before the part that shows the footage in that GIF) that takes you to a real-world website making fun of the footage you haven't seen yet!
Remedy likes to hide things like this. In Alan Wake, there is a QR code that links to this image as well as others. Pretty sure that is one of them
EDIT: Looks like they are only in the PC version. Xbox version doesn't have any hidden QR codes. https://alanwake.fandom.com/wiki/QR_Codes
Alan Wake's official pricing is $29.99, with the "Collector's Edition" being priced at $34.99. For the first week, the game is available at $29.99 with a free upgrade to the Collector's Edition. All prices USD.