What is Reddit's opinion of
Hotjar?
From 3.5 billion Reddit comments
➔ Hotjar website
By popularity on Reddit, this Service is:
60 reviews of this app found across Reddit:
This is not shocking news, or exclusive to Facebook if you work in web development.
There are incredibly popular analytics services such as Hotjar used by millions of websites, which are literally designed just to track what users are doing on a page.
Most of these services have a playback feature where they can analyse a user’s session and “replay” it to watch what they were doing on the page. You can watch a mouse cursor moving around and see how the user scrolled the page, what they clicked on, what they entered into a form, etc.
I guarantee you have been tracked like this many times, by many websites, for many years.
Before people start thinking this is some nefarious technology that only Facebook employs...
Why isn't it legal? If I run a shop, went through my security cameras each day and noted down the number of visitors who came to the shop, the paths they took, the items they bought etc. and positioned my items in response to what performed the best, would that be illegal? What do you think these business are doing when they ask you for your personal details for a "free membership card"?
You're objecting to the automation/gathering technology. If you don't wish to participate, you'd better go off the grid as I can guarantee you 99% of the sites you visit will employ something like this.
Leaking/Distributing the information is another thing.
Edit: since this post is gaining traction, I'll like to bring notice to a browser feature called "Do-Not-Track". Which... well... major players are expected to adhere to. All your latest browsers should support this.
300! Congrats! Keep going!
>the font is not for everyone, we might change it at some point, I wanted to keep it a bit retro.
Any specific reason for this? I believe it will hold you back.
The reason for that is many users, myself included, won't be thinking: >Oh, cool! Retro!
My first reaction was >Yikes. The design does not understand it's audience. It probably can't afford to hire a designer. I wonder how reliable it is...
Your headline reads: >Travel the world. Pay in crypto.
But the design says: >Pay in crypto. Crypto is so cool.
The layout isn't all that bad, but it definitely looks like it's still in the wireframe stages of the design process. The customer you're after is a very visual decision maker. Make those photos the focus. Lots of white space, bigger text, better fonts, more emphasis on photos.
Have a look at Wikipedia's font change notice. They include decision rationales for each decision. It might be insightful.
>Industry-level Hard Fork
You gotta get rid of this. Crypto shouldn't be your entire shtick. You're a rental service. Don't make me afraid of the confusing world of cryptocurrency. When I saw this headline I thought >Wait, what? Why would this service fork? How wo... what if I have an upcoming booking and the .... fork? what?
Don't take my word for it though. Survey, session record, and heatmap your visitors to see how they react to the design.
Here's a big list of survey questions from Hotjar that you could ask to gain insight and improve: https://www.hotjar.com/blog/2016/03/05/questions-love-to-ask-users/
If you find that useful and decide to sign up for Hotjar, perhaps you would consider using my referral link: https://www.hotjar.com/r/r5c78fd
Mouse movements and clicks as well.
Edit: The general consensus seems to be that this is some outlandish idea. It's real and I've personally seen it in use in a large production system. https://www.hotjar.com/
My best guess is he can see the specific referring Reddit page. We do have her site linked at the top of each discussion so any time someone who is browsing unprotected clicks one of those it'll generate referral records.
It looks like he's using Hotjar as one analytics tool on YCHMJ.com. I don't have personal experience with this tool but it appears to be kind of intense, including offering screen recording of user interactions with the site to understand points of friction with the user experience (big LOL for this dumpster fire).
15000 people polled, based on a population of 33.5 million voters (ie those that turned out and voted), will give you just over 1% MOE at 99% confidence. https://www.hotjar.com/poll-survey-sample-size-calculator
Only 3 of the 112 are 1% changes, another 4 are 2% changes, so that's still 95 areas that are well outside of MOE.
I'm not going to repeat some of the good points already raised by others, but it would be worth your while looking at how people use the site. From there you can iterate on some design ideas and see how users flow through the site based on your changes.
I've used https://www.hotjar.com/ on their free plan, and it's quite nice.
There are tools such as Hotjar that allow you to see 'heat maps' of where users click on your website, or you can set up a media event.
Does she have google analytics installed?
You could also look at the free version of hotjar to see how people are using the site: https://www.hotjar.com/pricing/personal/
The site isn't fantastic looking.
The product shot at the top is blurry, the packaging is the same colour as your background.
The text on the right doesn't give a clear view of what the product is. There's very little text on the first page at all, some flavour about the company and the product can help, whats the story of the company, why does it exist, whats the benefit you're giving to customers over buying from amazon or someone.
"Shop boxes" is a weak call to action.
That brown colour is on everything in the featured products section: product packaging, box background and section background, it needs to be varied so its not boring to look at.
The page is just not very engaging. It also gives no idea of the depth of your product range.
No where on the site is there any claim or information to say that these products are actually any good.
Product pages: your product description is at the bottom of the page, not at the top, it needs to be above the fold. But even if it was there's nothing there to sell anyone on this product.
There's no customer reviews on the site.
The video is more focused on the packaging than the product, it doesn't even show the full contents of the box let alone looking at them in any detail or showing the quality.
Solid points. Want to add one more in relation to 9th point you mentioned of recover abandoned cart. Watch visitor recordings to improve conversions and reduce the abandoned cart rate of your store use tools like hotjar, humcommerce (both free!)
> Make sure your Terms of Service or Privacy Policy properly communicate to your users how you are using Hotjar
+ A big, fat "opt out" button
I would say your missing one big competitor in Hotjar. Reason being solutions are offering what you are offering as part of packagings with many more features. Particularly when it comes to analytics people tend to look for more complete services: https://www.hotjar.com - One area you have to play is in pricing I think, where you can probably target people that just want one simple thing to integrate in their website. So playing on volume more than anything.
+1 to the person who said that Hotjar is a useful tool; I'm absolutely infatuated with their user recordings, I've spent the last 5 hours or so watching 100s of recordings of user web sessions. I now have a list of over 30 ideas for how to better generate sales from my 3,000+ daily visitors, it's amazing the stuff I've let slip through the cracks.
Sorry, haha, this post probably sounds like they're paying me. They're not, I'm just really happy with my Hotjar experience right now. Best thing is that it's lifetime free if you're only collecting data from <2,000 pageviews/day. Link to Hotjar
Of course it's cool enough! But it will take a lot of work to have a successful product hunt launch. Take a look at this launch plan that Marker app used: https://trello.com/b/7VnxZpvO/maker-20-product-hunt-plan
(source: https://www.hotjar.com/grow-your-saas-startup/product-launch/)
Oh wow, this is interesting. Adobe is doing something similar with Sensei, right?
I wonder how layout construction would work. UI colors can be generated from asset images (color quantization) and presented as a palette to the user, but layouts... Maybe pre-defined based on type of site, and evolves accordingly to assets/content? What about UX? Hotjar is doing something interesting in that regard, maybe that can be used as training data to optimize UX.
...this really is interesting. I think I found something to try this weekend.
We have been straight up destroying it with Growth Driven Design (aka CRO) for manufacturing companies. It is a very specific audience. No one comes to a valve company website for fun and day dreaming - so converting more visitors leads to more good leads. Here's a GDD case study from our head developers personal website. Bananas conversion jumps. Install HotJar on your own site to start testing. It's free :-)
main statement: All-in-one Analytics & Feedback
May want to focus on your competitive advantages - very fragmented space but I think it's very difficult to find a unique advantage...
So much better from a user standpoint! I know right away what you do and how to contact you. Great job!
Good luck with the company. You still may want to add some tracking software so you can tweak as you go. I've been using Hotjar for my clients and it's pretty incredible the information it provides. They have a free personal plan if you want to give it a try for a while.
Also, Google Analytics is helpful, but be sure you're using Webmaster Tools as well. It helps fill in the gaps when it comes to keywords people are using to find your site. GA spits out a lot of "not provided" these days.
I have used Hotjar for studying how users use my hybrid apps.
You can create funnels, forms, heatmaps and record "video like" sessions where you will see their screen and their actions on the website. The last time I used their service it was completely free when you stayed in some given quota.
For the lazy: Link to Hotjar
E-commerce is a numbers game - you MUST keep track of your numbers if you want to succeed. There are a lot of reasons that visitors to your site wouldn't convert - your analytics will help you show WHY they aren't converting.
Here are some reasons visitors would not convert:
1) The site is broken on their browser (technical problem)
2) They aren't in your target market (marketing problem)
3) You're not making benefit clear (product problem)
4) ...add a million other reasons
The site itself doesn't seem bad - have you tested it with your friends and family to see if anyone would buy anything on it? If not - try showing your site to at least 5 people you personally know in your target market. You might find problems you never thought about.
You might want to do a search on "the sales funnel" for a little more insight into your issues.
For analytics, I recently started using https://www.hotjar.com/. I think it should be free for your use case AND they have a lot of great blog posts on how their solution helps you understand your customers.
Tell your sister not to give up! A lot of people never take any steps to achieve their dreams, but your sister's is extremely achievable with a little bit of knowledge and time. E-commerce is a process, the more time you put in, the better you will become
Good luck, and just reply if you have any more questions.
Hi Lorenzo.
tbh it is really hard to tell why customers aren't converting on your productpage. The best way to know why is to ask them yourselves. On my website I have a popup asking people why they are leaving my productpages with the question "What is holding you back from buying from our website". The answers are very valuable to adjust your site.
This popup question can be done with Hotjar Feedback Polls (https://www.hotjar.com/#) and it's free :)
The reason I wouldn't buy from your website would be following *It doenst look trustworthy enough. Because the design of the website is kinda amateur.
I advise you to make it less "MS Paint" and more professional. Buying a theme from shopify will be the cheapest. Next, try to get reviews from the people who did buy. Neil Patel just wrote a post about this yesterday - have a look http://www.quicksprout.com/2015/10/05/5-techniques-to-get-5-stars-how-to-get-more-and-better-online-reviews/
regards, Frederik
This clarifies what I've been saying. One is a closed ended, meaning it can be (and normally is) answered with a yes. Where as an open ended question is more frequently, and typically can be answered only in detail. It's again the formation of the question, NOT, the answering.
Just like the shirt I have which says "I can explain it to you, but I can't understand it for you", I cannot understand this for you, it's up to you to do so. Goodnight.
I'd recommend looking at www.hotjar.com as not only will you be able to see how people are using your platform, but you can ask them for feedback easily when they are on your platform.
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They have lots of content around user testing and how product managers use Hotjar to iterate.
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Good luck :)
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Rory - Founder @ trumpet
FYI: many agencies claim they can fix SEO / site issues. Out of all of the companies I worked with maybe 10% can actually deliver(best ones charge $300 / hour). Most agencies don't care if you succeed - they pump you up about possibility of success and dump you at the end of the contract.
The SEO issues are more complex and you don't see results of the work for a while.
Install Hotjar on your site and start recording heatmaps and sessions. You will start seeing patterns in behavior. If you are not a developer / UX / UI specialist those recordings might not mean much to you, but every recording is a pattern and you can fix a lot of issues by seeing behavior of your users.
The BEST way to find out about the issues on your site is to ASK YOUR USERS!
Hotjar can do surveys - run an open ended question survey for 3-4 months on your site and get feedback. Questions like:
- are you having any challenges on our site? (if user stays on the page for a long time (2-3 minutes))
- what made you buy from us? (put it on success page of the order)
- how can we improve our site?
You will be able to solve site issues faster than any agency can.
strongly depends on your product. if you want to build a dashboard the first thing would be to get the right data. depending on your product you might want to look into something like Hotjar.
I would recommend to first think about what KPIs you want to track in the sense of do you want to track, e.g., business (ARR, ACV) vs. user metrics (engagement, behaviour, retention etc). Then it is important to think about how to measure those KPIs. After that you can start thinking about how to bring those KPIs together in a dashboard
>Näkee heatmappina mihin vierailija laittaa hiirensä ja mitä tuotteita hän selaa
Ei pelkästään heatmappeina vaan kävijöiden hiiren liikkeet nauhoitetaan.
Voit valita sellaiset käynnit, jotka tuottivat halutun tuloksen. Esim lomakkeen lähetyksen ja katsoa sitten hänen vierailunsa alusta loppuun.
Näin voi tehdä johtopäätöksiä minkälainen sisältö kannustaa ottamaan yhteyttä.
Tämä työkalu on muuten ilmainen https://www.hotjar.com/
Good plan, that's one of the best ways to validate the idea. True validation comes when someone pays you for this service. Has anyone contacted you to inquire about the service yet?
Also, if you haven't already, I recommend installing Hot Jar on the website. It lets you record/watch visitors in real-time and you can record heat maps to see how people are interacting with your website. I use the free plan to analyze my traffic before making tweaks to my websites. https://www.hotjar.com/
You’ll be looking to run a moderated user test.
For robust testing we use UserTesting.com. It is an excellent long term solution but tends to have high entrance fees.
If this is a one-off, I’d go with the simplest solution possible - screen sharing with a small group of representative users. Here’s how
- Design your study - goals, stimuli to present, questions to determine if stimuli achieve goals
- Review your study to remove potential sources of bias such as leading the witness or confirmatory questions. It is so easy to accidentally ask questions that lead you to a specific answer but not what will happen in the field
- Set up your roles - researcher, testers, scribe
- Set up your intake form to define your study, set expectations, provide non disclosure terms if needed, and use it field your panel of testers
- Build a small and diverse panel of testers.
- Use something like Zoom or Teams to connect remotely and show them the stimuli and allow them to interact with it
- With your participant’s permission, record the study using the screen sharing software
- Run your study.
Helpful study set up guides can be found here hotjar study guide, josh tong, longer term overview of moderated/unmoderated from NNG
Have fun testing!
Basically it’s a NPS score. (Link) It’s used to determine growth potential for a company.
Customers are categorized into three groups depending on how they answer the standard “how likely are you to recommend us” question:
- promoters [10-9]
- detractors [0-6]
- passives [8-7]
NPS score = [# of promoters] - [# of detractors]
The score can range from -100 to 100 and any number higher than zero is considered a good score.
No, he’s just paranoid based on his naive understanding of how it works. Don’t worry.
Yes the owner of a website can track what you enter into any field including passwords via JavaScript. They have your password anyway though and it’s not in their interest to be insecure or scam their users.
Conceivably a session tracker such as Hotjar could be used to do this but they have privacy features out-of-the-box and, again, websites that apply such tracking have no interest in stealing from you.
https://www.hotjar.com/updates/en/were-protecting-you-and-your-users-with-more-secure-recordings
Could you use a service like hotjar to see what they are up to and where they are leaving?
I'm happy to take a look if you post the URL. Maybe the people you are sending it to simply don't need the service right now? Maybe it's a trust issue? Could be many things.
> That they use just the bare minimum amount of energy to eliminate obvious variables.
Obvious variables such as?
> There are various ways to determine an appropriate sample size. Slovin's formula is one,
Okay, great. Go ahead and use Slovin’s formula to calculate what you want the sample size to have been. Here’s a handy calculator for you.
>but the point is that they didn't use any of them or even bother to explain how or why they used 60.
They say in the paper they had to issue a second call for participants, so I‘d guess they kept looking for participants until they had 30 of them in each group. Why 30? Probably because 30 is the classic ‘large enough’ sample size that gets you a sample average that approximates the population average as per the Central Limit Theorem.
> This "exploration" is garbage. If you don't think so, then you don't so
Okay, but can you answer my questions, though?
Hotjar is OK for figuring out visitor behaviour: https://www.hotjar.com/
And SEOTesting gives nice info taken from the Google Search Console - if I were really into SEO and selling stuff, I'd give it a try at least: https://seotesting.com/
But I don't really use any of those. Only what's listed on that previously linked page. Did the job for all I've needed so far. Not a pro, though.
I have used these services. I think your particulate correct. But, to illustrate my point - https://www.hotjar.com/session-recordings/user-analysis/.
This is documentation by Hotjar that literally advises it users to “find 1-2 uninterrupted hours and to take notes on paper” to find “actionable insights”.
I wouldn’t say that. It’s just important to recognize how it is measured and the limitations thereof.
This might be helpful: https://www.hotjar.com/google-analytics/glossary/bounces/
So even though it is termed bounce rate, it is only really measuring “bounces” (single-page visits that are undesired) for certain traffic.
E.g., I worked for a site called Everyday Health for a while. Large sections of their site were single-topic articles coming from SEO. As you can imagine, if you write an article on, say, the shingles, and users search for that page, read it, then leave, that’s not an awful outcome given how that site understands their user engagement.
Do your blog posts have calls to action or do they promote engagement elsewhere within the site? If so, your read of bounces may be perfectly correct. A broader look at available metrics may reveal more. (E.g., if your users come to your site over and over to “bounce” they may be getting just what they want. Can you access other basic metrics like Visits, D/W/M unique visitors, etc?
These are the most general answers I have ever heard on here.
With $5k, your best option is to use a large majority of it perfecting your Facebook/Google ads funnel. You're most likely going to start off with 0.3-0.8x ROI depending on what you've done in the past, so you will need to try and get that to break even at the very least (a lot harder than it sounds). Realize that you need to have the mindset to spend $5k in its entirety perfecting your ad spend. Not many bootstrapped companies are willing to spend that amount.
Install a detailed analytics tool like https://www.hotjar.com/ and run a PPC campaign for a few days, calculate the ROI and look at the heatmap to see where you went wrong. Don't rely on Facebook pixels or Google Analytics as those are too general to start with.
The most important part is generating leads. If you're not getting purchases, you should at the very least collect their emails. Exit intent popups, email forms, lead magnets, etc all help with this. Make sure you have an email campaign set in place. An even better option would be phone numbers for SMS marketing depending on your product, just don't spam their phone number.
Spend at least $1k on SEO (guest posts) and content writing.
Good luck.
Not OP, but using a tool like Hotjar for heatmaps, recordings, & polls is a great place to start. We run polls on pages we want feedback on (Ex: "what information is missing that would make your decision to buy easier?").
Also check out Baymard for UX case studies on leading e-commerce brands.
(both are freemium)
You would be pushing more users down your conversion funnel, where conversion stands for sharing a picture.
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If you are on a website you can directly use https://www.hotjar.com/ and directly watch the activity of your users. You can see the exact movement of the user cursor on the screen that can help you understand how good or bad is your UI/UX
That video is also months old. Long before this whole covid outbreak really got going. So again that was in the past long before they had any want to purchase these cameras. So again, pointless.
>That statement is still valid.
No it isn't as IR cameras do not work over virtual interviews which are currently how all are being done.
>The focus of this article was Amazon buying hundreds of these thermal cameras, which can be used for purposes other than checking Temperature. Amazon sells laser temperature gauges, does Kroger sell these thermometers? Did Kroger buy hundreds of thermal cameras?
Also you really need to look up what a "heat map" is, it has nothing to do with actual temperatures:
https://www.hotjar.com/heatmaps/
https://en.wikipedia.org/wiki/Heat_map
No, krogers doesn't even check temps or anything and wants you to work even if you are sick unless you can confirm a positive covid test. Which is far worse.
This doesn't really answer your question directly, so apologies in advance :) but I'm curious as to how you decide whether something is 'easy to do' or not for example?
In my experience, one of the best methods of usability testing is using a behaviour analytics tool like Hotjar to see exactly how real users interact with your website.
It minimises the amount of work you need to do (let the customer do the work for you!) and gives you more accurate, tangible data from multiple real users, rather than a single professional opinion.
The method of testing you're doing right now, whilst not wrong, is generally more suited to QA testing where you're essentially trying to break the product in some way, or find a significant flaw in the user journey.
Hope this helps!
The white and blue contrast when the page first loads at the top is a little jarring - maybe try a softer white / very light grey?
Add the "contact us" call to action button to a lot more of the sections on your site -- don't use the same button or phrase each time but each section put some call to action -- e.g. "schedule a free call to learn more". Try sometimes making the button just underlined text, sometimes a different color and then at the bottom I'm repeat the button you've got on the top right.
Want to know the best way to get feedback though? Test! You can set up www.hotjar.com really easily and I think they have a free 30 day trial. The heatmap and click maps are particularly interesting. I had one homepage that I'd made where all the good stuff was below the fold -- the entire value proposition. When I looked at the heatmap after a few days, only about 5% of my visitors went below the fold. Ouch! They literally missed everything I tried to get them to read.
You can also use www.unbounce.com to A/B test different landing pages. You split traffic to a few varieties and see which one "wins". Using those two tools I've been able to raise conversion rate from visitor to lead from 2% to 12%. Optimization is the key to website that work!
Good luck! Happy to answer any questions -- I've had a bit of experience with optimizing sites :)
over 1 thousand people will provide a very good accuracy of voter intention.
you clearly dont understand the statistics behind these calculations if you are saying its utterly stupid.
have a play around with this to give you an idea of how a relatively small sample size can give very accurate predictions.
https://www.hotjar.com/poll-survey-sample-size-calculator
I use hotjar for my Shopify store, it lets you see a heat map of what users are clicking, how far they are scrolling, and it records user movements too. I find the ‘funnel’ feature particularly effective because it lets me see what page my users drop off at, so I can then implement changes and test new variations in content/images or prices.
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Also, in addition to all the useful comments here, you may want to reconsider your targeting strategy. You may be aiming your ads at the wrong audience. Try to do some audience A/B test and you might just hit the bullseye...
There are systems (eg https://www.hotjar.com/) in JavaScript that allow developers to see what the users are seeing, what you click on, etc.
Why is this a problem, its there content, right?
Well, what if you uploaded content, or were sending a private message. Now they can see it.
It’s important to read the TOS, and understand what you are agreeing to no matter what environment you are in.
Though you could take some solace in knowing that most developers don’t care about what you have on your computer. They are usually only trying to come up with sophisticated work arounds to deal with problems with the tech they are interfacing with.
I read up on your tech architecture here: https://www.hotjar.com/blog/9-lessons-we-learned-while-scaling-hotjars-tech-architecture
You say that you use Python for the back-end, are you using Django, or a custom web framework? If custom then why didn't you use an existing web framework?
We use Hotjar for our clients because it can integrate with Unbounce perfectly and give us the least amount of work to make sure we have the right data where we need it. we value time over money... we'll spend a bit more money to save tons of time.
Bounce rate is a meaningless objective to look at. Why not use Google Analytics? You can pair that with HotJar and see what is really going on with your visitors and what they do on your site.
I've found FullStory worked well for me in the past but seeing as it's giving you trouble, try www.hotjar.com it's very similar with a few extra features.
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If it's a paid solution, www.SessionCam.com is good but it can be expensive. They may have a free trial/plan as well.
Here we go, the old 'they only polled 1,000 people, it can't be accurate'.
If you wanted to get an idea of the opinions of 500,000 Labour party members, with a confidence level of 95% and a margin of error of 3%, you need, drum roll please, 600 responses.
Here's a handy tool for you https://www.hotjar.com/poll-survey-sample-size-calculator.
maybe get a better understanding of data science and statistics in relation to polling before you start spouting, or insinuating that it can't be right.
I come from the marketing side of things, so my answer is only about the things I know (co-founders ect. is out of my knowledge base).
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Like many people have already said, knowing your unique value proposition from the very beginning is very important. You can build on it, find new ways to word it, and even change it a little later on, but it's vital to have that North Star guiding your way. It's easy to get lost in new things and shiny features while developing, having a compass is incredibly valuable. Plus, it makes it easier to sell your product later down the line.
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As for customer acquisition, you'll need to think about a marketing budget and a general strategy. Building up an email list before you launch has helped some companies launch with great success. Hotjar has a great 4-part article series on launching which I suggest you take a look at. https://www.hotjar.com/blog/2016/01/12/the-hotjar-story-part-1-from-idea-to-60000-beta-signups-in-6-months/
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#1 for me (as a copywriter) is customer first. Spend your time validating your idea, and always test your message. No point in selling chopsticks if all your target market wants is a spork.
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Ce que tu décris c'est extrêmement courant. Plein de gens le font. Ca aide à mieux comprendre ses utilisateurs, améliorer l'interface etc (genre se rendre compte que le bouton ultra important ils le voient pas par exemple).
https://www.hotjar.com/ par exemple est très utilisé. Techniquement oui c'est très limite niveau privacy, mais je le cas de reddit n'est vraiment pas exceptionnel du tout.
Here are suggestions I have gotten from other threads, in case anyone is interested and would like to add anything:
- https://github.com/ankane/ahoy
- Google User Explorer
- https://www.hotjar.com/
- Don’t use an unfamiliar program.
What seocurious13 said.
Also, you can look at adding something like Hotjar (https://www.hotjar.com/) which will create heatmaps for pages as well as record actual session so you can see where on the page visitors go. You want to remove as much friction from the buying process as possible.
Hi,
The overall layout and design of your site is great!!!
One thing that comes to mind right off the bat is your main goal of having a visitor build a handbook is not clearly defined in the header. The reason for this is you want a site visitor to have the goal in front of them throughout your site. You want it to be a click away. In this manner even going past your pricing section and even on your blog that visitor knows what you want them to do.
Another thing I would put in is some Call to Action within your blog. If a user finds your blog organically or through a social share there is not a clearly defined path to building a handbook on those pages. Granted you will get less conversions from your blog but again you want a visitor to easily get to building a handbook.
Finally I would use a heatmap service with a free trial. This will help you find places where visitors are dropping off. You will want to answer the following questions with heatmaps * How far are my visitors scrolling throughout the page? This will help you know the drop-off point of your home page
What are the most clicked on menu items? This will help you know if your Build a Handbook menu link is effective
Are my internal links effective? For example are people clicking on the links beneath the pricing section that say "Generate your handbook now"
With that information you can get a better view on how to guide visitors to accomplishing that conversion on your website.
For the heatmapping service I have used hotjar which has a nice free model to get started
I hope this helps and feel free to ask any questions
Using a simple survey tool like Google Surveys or SurveyMonkey can be a good way to get a baseline of the subscribers experience with the site. Collect emails some how (either through registration, checkout or a seperate opt in form) and send out an invite to participate in the survey.
If you can, layer in some user observation tools, such as Google Analytics and HotJar can be kind of invasive, but they will give you a lot of info in terms of what's getting clicked the most, how far people are willing to scroll on your pages, and in general, how people are willing to interact. HotJar offers some free tiers that are actually pretty awesome, and if you end up wanting a paid tier, it's a nominal cost.
After you've done the previous two steps, using something like Optimizely will help you easily create experiments and help you figure out what works and what doesn't.
My small list
http://www.changeagain.me/ - a/b testing tools with Google Analytics integration
http://discover.ly/ - information from social networks about person (Chrome extension)
https://www.hotjar.com/ - analytics, heatmaps, survey, etc. in one place
I never had to do that so I'm not sure.
You could use a tool like Hotjar though to create a heatmap of pages on your site and see what's being clicked on and what's not being clicked on and improve from there.
Not ideal, but better than nothing!