I was actually looking into this just this morning and I came across this website:
https://www.saleshandy.com/blog/avoid-gmail-promotions-tab/
It has a lot of really good information. I think I'm just going to ask subscribers to move my emails from promotions to Primary in the first "Welcome" email I send out.
Easiest and quickest way - Linkedin. Although, I'd say build up some kind of portfolio(If you're reaching out to me, better blow me away with your past work) before you go reach out to people cold.
Time consuming, tough but consistent way - Inbound search and social. Make a brand out of yourself and then wait for people to approach you. Make yourself a Neil Patel, if you will(if that makes sense). This blog's a good reference on finding decision makers.
Sending emails from servers that send bulk promotional emails for other accounts makes your emails prone to get into spam. Amazon SES sends out hundreds and thousands of emails every second - which isn't great for your deliverability.
I'd suggest if you want to ensure better delivery - stick to sending using Gmail or Office365. If you want to send multiple emails at once, you can use tools like SalesHandy.
Also, refer to this email deliverability guide for complete list of checks to make sure you're taking every step needed to ensure good deliverability .
LinkedIn is the perfect place to get in touch with recruiters and score internships!
The best way to approach this would be to find the right recruiters or hiring managers at your desired company. Use LinkedIn's advanced search feature and select the right filters suited for you.
Send them a connection request, you can use this opportunity to send a quick connect request message to them (briefly introducing yourself); or you can send it after they have accepted your request (entirely up to you).
Hiring managers/recruiters are used to people messaging them (so it's not unheard of). Try to make the cold message personal
Eg: I have been following your company's work for a while now, it's extremely commendable, etc.
We have written a blog with 20+ free templates you can use for LinkedIn cold messages (there are templates for interns, messages to recruiters, and hiring managers). We have also included a couple of tips to help you get replies and generate results.
Hope this helps!
If you're trying to sell SaaS subscriptions - don't lean heavily on outbound sales early on. Outbound stuff doesn't scale really well, and would make it really long and tiring to close customers who'd in the end buy a relatively cheap subscription, or churn out earlier
Your priority should be to generate inbound leads by generating traffic on website. 80% of the effort that goes into SaaS sales is all about Marketing. Get a lead to sign up, and then as part of your SaaS sales process, send automated outreach to nurture and close them.
So bottom line - learn to do Marketing and generate inbound leads for your product. Learn what Property managers do - what communities and forums do they hang out in, what do they search on google, what problems do they typically face that they could solve using your product, etc.
Hey look into B2B lead generation on fiverr. Not sure if you really require too much skill for it but I've seen loads of Bangladeshis on there selling contacts for a good amount. You might need a small investment still it could be doable.
Check out these links for some more info: https://www.saleshandy.com/blog/start-lead-generation-business/?amp https://empireflippers.com/lead-gen-business-model-explained/ https://quickmail.io/the-ultimate-guide-to-starting-a-lead-generation-business
Answering the first part of your question - yes, Inside sales can get you a lot of No's. Given that you did work for a so called sketchy company - it pretty much warrants those kind of responses. The feedback you get from your leads depends on two things: The quality of the lead, and the quality of the product(as in how much the existing users love it). Bad quality leads without the intent to buy are fairly tough to convert, and same's the case if your product doesn't deliver much. Outside/field sales might get you positive engagement early on, but I highly doubt if it'll do anything for your conversions. Sure, people are nicer in person, but that doesn't mean they'll pay for something they're not willing to buy.
Coming back to your original question - I personally prefer Inside sales for a few good reasons. As a sales leader, I can't oversee the cost and time benefits you could gain from Inside sales. Not to forget, a lot of low ticket products couldn't have a sales team supporting the revenue growth if it weren't for Inside sales. Apart from that, it's really easy to scale, hire and train talent, and keep a track of. These things would be difficult for a field sales team. What matters though is that you have an inside sales process in place, that makes it repeatable and scalable along with measures to track and improve on the efficiency. Put it this way - your job is to build and maintain an assembly line of sales conversions, like the auto industry does with cars. Its' repeatable, predictable, and has tight quality control towards one objective - make good cars, and do it for cheap.
Honestly - you could answer it in a lot of ways. If I were you, I'd first talk about who your ideal users are. If the company has already defined such an audience - ask them questions as of why they thought that particular audience made sense. Then look for holes in their theories/research. What's the likelihood these customers will churn early on? Have you made assumptions regarding the existing solutions they're using? What stops them from moving to a competitor/stop using your product by the end of Day 7.
Once you're past that - I'd proceed with working on a mix of both inbound and outbound marketing channels, so as to generate some traffic back to the website and hopefully get users out of your pre-defined audience. Find what channels work the best, scale them. Measure conversions and product engagement, and if those metrics don't make sense, go back to the drawing board and work on your ICP.
If they ask what's the toughest part out of this, or the part I' doubtful about - I'd say it's the traffic. It's one of the tougher parts, takes painfully long at times, and screws with your GTM timeline. I found this article to comprehensively cover all the channels you could target to get your first 100 customers. Recommend your refer it(Shameless plug - My team authored it)
What other questions did they ask? If you have any more questions specific to product growth and marketing, I'll be happy to help with those, so you can do better at these interviews.
The reason I've realised for this to happen is, lack of urgency. If your deal/product doesn't invoke any urgency, you're likely to be ignored.
Fix that first.
Then try to engage across channels.
If you're still seeing no responses, thank them and leave. Follow-up atleast 6-7, and if it still doesn't happen, give up.
Refer this guide on Linkedin prospecting, it gives some good high level tips on the process.
Inbound always works long term. No question it's tough - but having it figured out is REALLY profitable. I work at a B2B SaaS company, and we spend north of 3 years in building up the website's traffic. Now, we concentrate just on the mid-funnel leads, something you can have more control over once you're generating enough leads. If you're looking for a list of channels you can explore to generate leads, refer the linked blog.
Writing a cold email that gets wonderful results can be challenging at times. To make sure your emails land in your prospect's primary mailbox and get amazing response rates, we need to focus on a few factors:
These factors can drive your more response rate and help you in proper nurturing. While looking for email templates that can deliver these values, I dropped on a blog page — 10 Sales Prospecting Email Templates to Win More Leads
This article contains a list of email templates that can help you prospecting and driving value according to different situations.
I used to head Sales for SalesHandy, we have a bunch of clients who've been running their lead gen business using our email outreach tool. 90% of them already had built up their brand and assets(blogs, social pages, slack channels, newsletters, etc) before they actually got into selling their leads.
Build an audience first - then think of selling leads in that niche. Not the other way around. Check this article on the process and specifics of starting a lead generation business.
Following this approach will not only help you start generating revenue from day 1 of starting the business, but you'll also have established your outlets as a brand and will make it more difficult for people to copy. Also think of how you're going to be serving your leads buying intent - and only driving traffic from these members. You don't want to pass on unqualified leads to your clients, and what kind of people you attract to your content outlets heavily depends on how you approach you content.
It might be because of the low sender score of your email affecting your email deliverability. It happens sometimes if you pause using your email account for some time or send a spammy email.
This also happens if your recipient email address is invalid or having a spammy score. It is strictly suggested to verify your recipient's email address before reaching out to him again. Continuous email bounces or delivery failure will affect your email account negatively.
Recently we did a research on this and helped our readers about the email verification techniques. You can check this article to get a better idea of the same. If you have any other queries, please get back to me.
Thanks for sharing an excellent example. I would like to add some more points.
Recently I found a quick article on How to write a sales email, which helped in learning the most about sales emails. I suggest everyone check this article for getting step by step help on writing emails.
If you have a large list of email addresses of your old customers, you can do this without being to pushy. Just reach out to them on email, let them know about the new models and that they can get "special offers" on trade-ins and referrals. Emails scale really well and don't require half the effort.
I've written an entire guide on bringing referral sales from email marketing in this blog, feel free to check it out