What are /r/ProductMarketing's favorite Products & Services?

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Awww. Trust me you are not alone. Spent almost 4 years in the industry now and still at times I Google what's product marketing.

It may not be a new role but people around may get carried away and not understand what PMMs bring to the table.

You can ensure your best when you split responsibilities between demand-gen, marketing ops, content marketing and other related teams.

I'm gonna link a video below that may help you in letting the scope of your work sink in your personality.

Link to the video

Also suggest you to keep skimming the blogs on Drift's blog. Their Marketing Manifesto would be a good place to start.

Drift Manifesto

Guys at drift have a good collection of articles on different aspects of Product Marketing.

The more you understand your role the better you will be in a position to draw clear boundaries with your management, else like in my case you may endup finding yourself crushed under the weight of unrealistic and unreasonable expectations.

Hope this helps.

Cheers..❤

>The G2 reviews & Trustpilot reviews speak volumes
>
>https://www.g2.com/products/product-marketing-alliance/reviews
>
>https://trustpilot.com/review/productmarketingalliance.com

Yes it is! https://www.amazon.in/Product-Marketing-Simplified-Customer-Centric-Approach-ebook/dp/B08D7ZQPY2/ref=cm_cr_arp_d_product_top?ie=UTF8

I recommend the book LOVED: How to rethink marketing for Tech Product. Martina is a Silicon Valley veteran with 30 years of experience and this is the best book I have read on PMM. https://www.amazon.com/Loved-Rethink-Marketing-Products-Silicon/dp/1119703646/

I meant Drift, the CSP software. I recommend you beginning from here if you've just started - Drift Manifesto

Disclaimer: Not related to Drift in any capacity. Just appreciate their content.

Also, there's a similar yet another platform called Intercom . There's a section called "Inside intercom" on their blog, check out the ebooks, articles and the podcasts there.

They could be super helpful in building your persona as a PMM in the days coming. It's quite good, distilled content that's fairly easy to understand.

✌✌

Generally speaking, if it's a behavioral interview just be yourself. You don't want to land a job in which they expect you to be someone you are not, so just relax and be confident in the skills that got you where you are now and show willingness and curiosity to learn/adapt. Re: what a day in the life of a PMM looks like, it varies widely based on what they define PMM to be. A good read on this here. My advice: don't get in your own head, relax and just have a normal conversation (don't try to play 3D chess). Your skills got you here for a reason, you got this. Good luck!

Saba Mirza, Director of Product Marketing at Automation Anywhere won the prestigious Product Marketing Leader Award 2020, at this year’s Product Marketing Awards.

Now in its second year, PMA’s Product Marketing Awards recognizes and encourages outstanding talent and hard work in the product marketing industry.

Presented in partnership with Coda, Product Marketing Alliance’s Product Marketing Leader of the Year award pays homage to the PMMs who inspire their respective teams to greatness, while setting high standards in their pursuit of success

Saba beat out some incredible competition from product marketers from companies like Visa, G2, VMware and Unbounce.

A diverse product marketer with over 15 years of experience, Saba is currently managing three product lines at Automation Anywhere with great success, while also applying her expertise to areas such as customer onboarding, sales enablement, as well as product storytelling.

This book Up Your Game was written specifically for marketers to help them with their job interviews. There are over a dozen marketing questions and how to answer them.

I'm the author. If you are currently unemployed, I'll give it to you for free (seriously)

I would suggest taking a look at the Product Marketing Alliance. There's a few tools I used on the blogs that helped me prep for my interviews. They are also compiling an interview prep playbook.

Core skills include understanding how to take a product to market. Being the subject matter expert in your org, Customer interviews, market research (and sizing), product market fit, and launch activities (PR, reviewers), product training with internal sales, end users, partner resellers, etc.

Questions hiring managers may ask are related to training, how you learn about new things, how comfortable you are with the technology (Since you're a Project manager, I'd assume you have at least a foundational knowledge), and what content pieces you've written or created.

Also, if you have the time, Weber's "The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company" is a great resource that breaks it all down.