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Try installing Hotjar on your site (the free version). Especially before you do your next paid FB promotion. Also, look into the free version of Drift to communicate with customers when they visit - they might have questions you weren't expecting.
PS also install Google analytics and Facebook Pixel so you can generate similar audiences.
1000 hits is great for just starting but you need to really hunker down and find out what your revenue driving channels are. It could be Instagram / Blog posts / Facebook (organic or paid) / adwords etc - but you'll never know until you start tracking it.
Awww. Trust me you are not alone. Spent almost 4 years in the industry now and still at times I Google what's product marketing.
It may not be a new role but people around may get carried away and not understand what PMMs bring to the table.
You can ensure your best when you split responsibilities between demand-gen, marketing ops, content marketing and other related teams.
I'm gonna link a video below that may help you in letting the scope of your work sink in your personality.
Also suggest you to keep skimming the blogs on Drift's blog. Their Marketing Manifesto would be a good place to start.
Guys at drift have a good collection of articles on different aspects of Product Marketing.
The more you understand your role the better you will be in a position to draw clear boundaries with your management, else like in my case you may endup finding yourself crushed under the weight of unrealistic and unreasonable expectations.
Hope this helps.
Cheers..❤
There's a lot of jobs in IT that often don't require a specific degree (or even a degree), and only need an understanding of coding, databases etc., in order to communicate with developers more effectively. If you can actually code a little, even better.
Here'a short overview and here's a longer list. Research the heck out of them and if you see something that sounds interesting, research some more.
In the meanwhile keep honing your JS & database skills with the many free courses/tutorials on YouTube. You never know just who or what might exactly click for you.
Again, it's not about becoming a programmer, it's about developing a general understanding for the field, which will give you an edge, when you apply for the above mentioned jobs.
A lot of them just need a good understanding of UI/UX and an ability to make small frontend corrections, and they are home office positions, great for introverts.
Does "compounds internally" mean IRR or CAGR or either?
https://www.drift.com/blog/what-is-hypergrowth/
The above link describes 20% as "rapid growth", and 40% and above as "hyper-growth". Would we characterize either stripe or Starlink as merely rapid? Not to say that the above link is definitive anything.
While you can technically build this with Autopilot, I'd actually recommend using Dialogflow here because it has quick replies built in at the intent level. I don't believe that Dialogflow messenger has out-of-the-box support for quick replies though.
The bot that you see on twilio.com is actually a Drift bot.
You don't say how big your business is or how many salespeople you have.
Since you say you have a team, take a look at https://www.drift.com/platform/meetings/ The tool does a lot and maybe much more than you need (it's probably overkill), but it does have the specific functionality you're looking for (or at least most of it).
And it differs in big ways from the other tools you mentioned. But, it works on landing pages via a chatbot, so the implementation isn't identical to how you'd implement some of the other tools.
I'm not sure about pricing - might be competitive with other products for the functionality you need.
I meant Drift, the CSP software. I recommend you beginning from here if you've just started - Drift Manifesto
Disclaimer: Not related to Drift in any capacity. Just appreciate their content.
Also, there's a similar yet another platform called Intercom . There's a section called "Inside intercom" on their blog, check out the ebooks, articles and the podcasts there.
They could be super helpful in building your persona as a PMM in the days coming. It's quite good, distilled content that's fairly easy to understand.
✌✌
Generally speaking, if it's a behavioral interview just be yourself. You don't want to land a job in which they expect you to be someone you are not, so just relax and be confident in the skills that got you where you are now and show willingness and curiosity to learn/adapt. Re: what a day in the life of a PMM looks like, it varies widely based on what they define PMM to be. A good read on this here. My advice: don't get in your own head, relax and just have a normal conversation (don't try to play 3D chess). Your skills got you here for a reason, you got this. Good luck!
Surely, there is some wisdom in shoring up your weak spots, but comparing your weak areas to others' strong areas in life is a recipe for disappointment.
If Steph Curry had spent most of his time working on becoming a better dunker, he'd an okay dunker at best, a pretty bad NBA dunker. But he poured his energy into maximizing his shooting and handles and core strength to avoid injury.
This might be overkill for basketball, but many of these lessons apply to development in all parts of life. https://www.drift.com/blog/lessons-from-peter-drucker/
So definitely work on your vert - but don't obsess over comparison, look for ways to exploit the natural strengths you have.
Best of luck - post a video of your dunks!
I would think you'd have a lot better luck asking in a sub that is more relevant as Notion doesn't actually offer any chatbots itself.
Although it's completly dependant on your usecase, in the meantime, you might like to check out Drift.
Scaling: Drift's HYPERGROWTH book on scaling based on a customer-driven model. Thought it did a great job at showing how important it is to maintain a customer-centric business, particularly for SaaS, and helped me think how I can continually incorporate this approach in my day-to-day.
Optimizing: Unbounce's How to Optimize Your SaaS Landing Pages guide. It's an in-depth, actionable ebook that shows how SaaS brands can fix their landing pages and funnel for conversion optimization.
Took a look at these three frameworks for customer feedback:
Analysis, Synthesis, Creative by Hiten Shah
RUF by Sean Cramer
Spotlight by David Cancel
If you use a different approach, please share.
You'll save a ton of time and effort by using a 3rd party service, like Drift to do the chat popup. Services like that will have all sorts of integrations and options for you to connect with. I don't work there or even use it, just one of the first ones I can think of off the top of my head.
Short answer ... yes. Offer multiple, distinct opportunities for someone to convert. Tailored to specific personas. Instead of a form (which can be lengthy and present to long of a timescale) ... look at something like Drift ... use a few Bot scripts if you can't be there in real-time for all inquiries (in the standard plan ... not too expensive).
Try installing Hotjar on your site (the free version). Especially before you do your next paid FB promotion. Also, look into the free version of Drift to communicate with customers when they visit - they might have questions you weren't expecting.
PS also install Google analytics and Facebook Pixel so you can generate similar audiences.
1000 hits is great for just starting but you need to really hunker down and find out what your revenue driving channels are. It could be Instagram / Blog posts / Facebook (organic or paid) / adwords etc - but you'll never know until you start tracking it.
I've tried A LOT of live chat apps for my side-project where I needed to provide support and sales to online visitors.
Of them all, Intercom was the best, but as my product grew and the userbase grew, it quickly became way too expensive. I was paying $250/month.
I switched to https://www.drift.com/ for a while and was satisfied. It's a more basic version of intercom, but did the job and it was cheaper.
Now as I scale down my startup to be more passive, and trying to reduce expense, i'm using http://small.chat which has been great. It's basic and free, and since I live inside Slack it was a great offering.
I found the live chat market to be incredibly crowded and lots to choose from but little differences between all of them.
The biggest problem I had with the live chat software that I used was that they were either really good at the live chat/auto messages/sales component and sucked at ticketing/triaging workflow or visa versa. Intercom for example was really hard to manage all the tickets that needed followup, or different statuses other than NEW and READ.