What are /r/adops' favorite Products & Services?

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There are two types of ways AdBlock will block ads and these are done in tandem.

The first is to completely ignore the address of the ad server.

That is to say, if a site is requesting from DFP, then the browser will not make the request at all. This behavior may be observed by opening Fiddler with and without Adblock and going to most any site with ads.

The second way it may block ads is by element hiding.

On some pages the ads are self-hosted instead of hosting through an ad server. This means there may be a div on the page which returns an image.

AdBlock will remove the div on page.

In addition to this it may also detect and remove div's with certain sizes such as 728x90 and 300x250. For example div of size 300x250 will simply be removed from the DOM (document object model, or the page itself). This usually results in content shifting around the removed div and the user having no indication that an advertisement should be on the site in the first place.

More information may be found here - https://adblockplus.org/en/faq_internal

To alleviate AdBlock there are various options available to Publishers, my favourite is to have the server request the ad and render it on page as if it is self hosted with a div @ 100% width/height. However, some adservers will block that many requests at once.

Edit - Just realized I didn't actually answer your question. The answer is no, the impression is not counted as AdBlock will not even load the address. It is simply blocked from being requests and, on most sites, the containing div is removed.

Charles... You want Charles... https://www.charlesproxy.com

Follow the documentation for it, specifically follow the SSL proxy set up, and filter for 'pubads' and you should see the corresponding calls for google ads.

often 0x0 will be an Out of Page (OOP) Interstitial DFP creative https://www.drupal.org/node/2038965

However, I have also heard of publishers using a 0x0 ad slot to call anysize creative that they intend on serving into their "fluid" ad slots. Essentially, the creative, which has top-level access to the document will be loaded into a 0x0 DFP ad slot and placed onto the page in a flexible div or container allowing the creative to absorb 100% of the viewport width and whatever the scheduled ad height is. (think IAB flex ads format 1:1, 5:1, 8:1 where a flexible container will render a sizeless creative_0x0).

Alternately, if the publisher is using DFP programmatic in combination with "Native styles" then it would be logical for them to call the ad size 0x0 since their page structure will end up controlling the downstream creative render, ad size, placement, and styling. https://support.google.com/dfp_premium/answer/6366845?hl=en

Someone posted a link to a pretty handy job board here the other week. Will see if I can find it, but search here.

Edit: Found it! https://www.notion.so/AdOpsOnline-Job-Board-5d2bc0b6590041c3ad356529d7045855

You can watch the network tab on your browser. Ghostery makes it much easier to see what’s going on. I haven’t used it in years. https://www.ghostery.com/. What may be hard to tell is if it’s the publisher/site that’s using it vs the advertiser

I've been collecting info on this, and some great comments on the topic have been posted to the openrtb-dev group:

https://groups.google.com/forum/#!topic/openrtb-dev/FEW81AQUGGg

Mobile web will be unaffected, but mobile app is a bit of a mess. It seems clear that creative will need to be secure (to the extra stringent standards imposed by Apple -- the ordinary SSL test that suffices elsewhere is not adeuqate!), but the necessity of security for the landing page seems to depend on whether the landing page is loaded in a webview in the app (secure required) or in the native browser (non-secure OK).

For our own DSP, since there is no clear way for us to confidently understand the requirements based on what we see in bid requests today, we will simply block iOS 9 in-app secure bid requests until a clear path forward becomes available.

Realistically though, my guess is that every app developer, not wanting to cripple the ad revenue coming in, will elect to disable the new security requirements, as dugateau points out. Nobody's really ready for handling this robustly, and I know that several exchanges/SSPs have simply provided instructions on how to disable this feature.

I also anticipate that with the next major iOS version, there's some chance that Apple will force the matter, so its probably good we get this sorted now as an industry!

Codecademy is a good (and free!!) place to learn the basics of HTML coding. From there, and if you really start digging it, try your hand at the more advanced CSS and Java coding: http://www.codecademy.com/

From there, check this out for a broad idea of what the digital industry looks like: http://www.displayadtech.com/the_display_advertising_technology_landscape#/the-display-landscape

Tons of opportunity for full-time creative guys in the industry, especially if you understand the jargon and best practices.

And seriously, you have some good skills, man! Keep doing what you obviously love and, practically speaking, keep posting if you have any questions!

often 0x0 will be an Out of Page (OOP) Interstitial DFP creative https://www.drupal.org/node/2038965

However, I have also heard of publishers using a 0x0 ad slot to call anysize creative that they intend on serving into their "fluid" ad slots. Essentially, the creative, which has top-level access to the document will be loaded into a 0x0 DFP ad slot and placed onto the page in a flexible div or container allowing the creative to absorb 100% of the viewport width and whatever the scheduled ad height is. (think IAB flex ads format 1:1, 5:1, 8:1 where a flexible container will render a sizeless creative_0x0).

Alternately, if the publisher is using DFP programmatic in combination with "Native styles" then it would be logical for them to call the ad size 0x0 since their page structure will end up controlling the downstream creative render, ad size, placement, and styling. https://support.google.com/dfp_premium/answer/6366845?hl=en

I use https://goaccess.io/ alot. You'll need to understand YOUR data and how to pipe it exactly the way you want it but once you do goaccess can be an invaluable tool to peek into your data for answers to various questions (who, what, where, when). The "why" are usually bots and script kiddies.

Like everyone else says, GA is solid. It's my front door analytics.

Lotame has been partnerning with a couple firms and doing something similar https://martechtoday.com/lotame-cint-marry-survey-panel-data-dmp-data-199611 There are a fair amount of ad networks or other partners who will run survey for you, but the issue you'll face will be API access and budget. $1K a month is extremely small for an ask of this nature, especially when working with a DMP. Would instead recommend looking at something like a Google Consumer Surveys tool https://www.google.com/analytics/surveys/how-it-works/

Layoffs always are a shame, but hopefully ZD can help get them on a good revenue path. Hard to know exactly what happened. Was is a continuous increase in low CPM mobile traffic, expanding international reader base, or just too much overhead?

https://www.similarweb.com/website/mashable.com#overview

I am right there with you, believe me. But alexa is in fact showing about half of NYT traffic is in China.

http://www.alexa.com/siteinfo/nytimes.com

I think this conversation is really more about Alexa's methodology. If NYT is blocked in China, why is it also the 38th most visited site there?

Is it an issue with poor sampling? Poor geo targeting? Proxies? Etc?

Just checked it out. Very curious. The controversy here isn't that people are possibly visiting the site from China or Chinese IPs it's that these publishers are potentially buying clicks - or paying a third-party that may or may not reside in China to click on ads. How the ban and this play together I have no idea. Like yourself, I can only speculate.

At first thought: there's no way someone is this ... silly to think they could get away with it. With so many third-party tags going to the site, someone (read: pretty much everyone) is tracking this (as evident by the various articles).

Also, funny that what's available to non-paying users at Alexa shows that NYT is ranked 38th place in China:

http://www.alexa.com/siteinfo/nytimes.com

Scroll down a bit and it shows 49% of users are from China.

Something's definitely off somewhere.

We use Rackspace. They're not the cheapest, but they are quality. I'm not a developer, so I don't know the technical details, but from what I've absorbed they are pretty much the best in the business.

Pretty sure that would break Dailymotion's TOS, just as if you were to do it with a YouTube or Vimeo embed.

I can't condone it, but in the community spirit if you still want to progress down this route then waywire have an embed product that will add pre-roll before video content - http://enterprise.waywire.com/

Or plugins for open-source video players that wrap embeddable players like YT or DM - foliovision's plugin for Flowplayer for instance. https://foliovision.com/support/fv-wordpress-flowplayer/requests-and-feedback/ad-options-for-youtube-and-vimeo-videos

The safest option to prevent issues though would be to have your own player, even an open source off the shelf with a VAST plugin, host or stream the content from your own source and then monetise that.

Edit: You could always go direct to DM for a syndication deal. You would get a cut of revenue generated even if you don't own the content.

Market Share. When Google does it the other big players have to or they lose Market share. When your as big as Google market share is the most important piece.

Chrome is a good example: https://clicky.com/marketshare/global/web-browsers/ http://gs.statcounter.com/

They're owned by RhythmOne who are a tier 2/3 exchange with questionable supply.

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Using SimilarWeb (https://www.similarweb.com/website/360daily.com?utm_source=addon&utm_medium=chrome&utm_content=header&utm_campaign=cta-button&from_ext=1), there are a few flags.

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• Top referral sites are shitty gaming sites which are quite often full of bot traffic (gamedojo, playgroov)
• Their referral display ads all appear on sites of varying quality (and include illegal streaming)
• Top Ad Network by far is Popads - a pop-under ad network which has been pulled apart in a thread recently here.
• Audience interests - heavily adult and the also visited sites section has sites no one would really go and visit.

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All in, mixing real traffic with lots of pop-under (which is bots) would be the likely story. Avoid.

SegmentNext is ~6.5M PV/month and Battlemetrics is ~17M PV/month (publicly available data here and here)

https://developers.google.com/speed/pagespeed/insights/ will spit out a PNG site/device mockup with the URL you enter. Useful in a pinch.

In chrome, you can also emulate a page render for many different devices.

You'll have to overlay & resize the creative mockups over your screenshot -- but this should be trivial, even just using powerpoint.

> WHAT'S WITH THE LOGO?

>The jug is part of the Charles folklore. It once belonged to a man >named Charles, but Charles is not named after him.

https://www.charlesproxy.com/documentation/faqs/whats-with-the-logo/

Chrome will "intelligently pause" Flash content that is not “central to the webpage.” We can only guess how Google will determine what is not central to a page. My guess is that any Flash with the dimensions of the usual ad sizes (300x250, 160x600, 120x600, 728x90) will be paused. You can go ahead and change the settings in Chrome to pause Flash now to see how it's going look or you can install the Beta now: https://www.google.com/chrome/browser/beta.html

From my experiences, all ad sizes have been paused except for odd billboard sizes, auto-expand ads like pushdowns, and overlays...all ads that have unique sizes or start as a 1x1 when contracted.

As for VPAID, I think it is a safe format because the video player should be considered central.

if you like reading books and dont want vendor specific curriculum.

https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572

Use the Charles Proxy from your iPhone to the computer, and then use the VPN on the computer. I've used TunnelBear previously on a MacBook with no issues. Charles'ing in was exactly the same, just use the VPN on the computer and NOT on the iPhone.

Hey, windsor.ai does exactly this. there is a google sheet extension which is pretty easy to use.
https://workspace.google.com/marketplace/app/ad\_data\_and\_analytics\_by\_windsorai/258608024049

hmm, it could be worth checking out the abp forum to check for talk around this. Here's the link: https://adblockplus.org/forum/viewforum.php?f=10&sid=01884f5e490fa2d7216d406fa0c489d9

More like an a/b/c/d test, but hope it's helpful:

https://www.slideshare.net/ShailinDhar/mystery-shopping-inside-the-adverification-bubble

On top of what the others said, here you will find a cool list of resources (not only media).

https://www.notion.so/2f573d0ff2ac43dbb8f4cc0208f8cb52?v=ca9e0a68e5c6464fa82bf74959c2ebc0

We follow 5-6 of the main ones and usually that is more than enough.

1. Digiday
2. AdExchanger
3. ExchangeWire
4. Adweek
5. Medium

Can you also please give a look here once : r/https://tinyurl.com/y8ruerwy

have updated the params of IX on staging.

Secondly, can you let me know how to see winning bids? and also which ad is showing from which network?

how would you even be able to trigger a display ad passback (correctly) if you have a 3rd party js tag with no guaranteed delivery? Search through children looking for a jpg or gif or png after a certain amount of time?

Edit: Aaaand...you dont? https://www.quora.com/How-does-DFP-know-whether-a-3rd-party-ad-network-serves-an-ad-or-not

In async mode DFP can deliver code in a safeframe or in a friendly iframe (depending on the creative/creative template setting). A friendly iframe can access the parent DOM, and hence change the body background and - if needed, adapt your webpage to the skin.

Start from here and work your way ;) https://stackoverflow.com/questions/4733542/reading-parent-document-from-iframe-and-changing-parent

In a way, yes and no. Part of the argument is, that it's almost impossible to properly explain everything that's going on in RTB in order for a data subject to give informed consent. It is also argued that it's pretty much impossible for a publisher to guarantee that data is handled in a GDPR-compliant way once it's "broadcasted" into the the RTB-ecosystem. You can read more about Brave's arguments here: https://brave.com/ico-adtech-update-rtb/

If you need a software you can download Google Web Designer, if has this template already preinstalled and you can make some simple edits to create your own version.

Although this seems like a normal banner I guess that you mean interscoller ads?

Here is a code example

Here is an expensive professional solution by Celtra

Hello your problem is really unique. I'll be glad to solve it for you. I write Ads for software companies. Please book a 15-30 minute free consultation. And I'll audit your case. For now check conversion rate by industry. Book me here: https://calendly.com/book-guru-lwanga/marketing-on-steroids?back=1&month=2020-04

You should do everything the right way. Value is what brings success, not trickery. It's a matter of the path you follow in business/life and it really matters for your long-term return on your life's output. They (Google) recently added a sponsored content attribute: simply put "sponsored" where "nofollow" would go. https://moz.com/blog/nofollow-sponsored-ugc

How is that mysterious? The guy behind it posted it to Product hunt and explained it all https://www.producthunt.com/posts/anti-advertising-advertising-club he also talked to The Verge about it.

Well it looks like they've upped their game and made some interest based audience segments. By the sounds of it this will allow targeted campaigns horizontally across sub-reddits, instead of just vertically targeting one. https://www.reddit.com/r/selfserve/comments/2dg4lq/announcement_interest_audience_group_targeting/

Hi, could you do something like this on my screenshot with the ad units where you have parent and child ad units https://www.screencast.com/t/sxVeNFxOkRcB

Each sport is a homepage channel or category which would be Ad unit 3, Your website is Ad unit 1 and the 5 to 6 pieces of content within each category are ad unit 3. I think that is how I would do it.

Hi,

Geo is not really important, but the demand that partner is able to provide. Not only when it comes to AdX, but with SSP and deals. Apart from that, take a look what are they offering besides that - in terms of products, optimization, support, reporting etc. Somebody before me mentioned to check ads.txt of your competitors - I think this is a good idea. If you are not sure of your competition you can check https://www.similarweb.com/ - type in your website and it will show your competition.

Try to check the G2 listing out https://www.g2.com/categories/ad-network There are a lot of reviews, ratings, etc. And you can request a demo if you need it.

There are a lot of websites that compare DSPs and can do a better job than me on listing capabilities, G2 for example (https://www.g2.com/categories/demand-side-platform-dsp). As of strategy, what worked for us probably won't be the same for you, since they are different products and different countries.

Oh you also asked "how do open rates get tracked without pixels?"

They do have pixels, but instead of being 3rd party pixels, they're 1st party pixels. They have much less chance of being blocked.

https://mailchimp.com/help/connect-domain/

Not a MailChimp user, but you could perform an A/B test with the exact same templates on a sample of your list and choose to manually pick the winner (or in this case: simply don't): https://mailchimp.com/features/ab-testing/

At least, that would be a semi-dirty workaround. Only use it in case no one else here can provide a proper way :-P

I answered this question on Quora last week - maybe it was from you? https://www.quora.com/What-are-the-main-differences-between-these-three-products-BlueKai-Krux-and-Lotame/answer/Ben-Kneen-1

Especially on the international side, I'd be concerned about who has local services (is there a language barrier at the client?), as DMP integrations are often quite complex. I don't think you'll find a tremendous difference between the core capabilities, so it's going to come down to service / price, and perhaps the most meaningful difference - do you want to sell data (Lotame and BlueKai have data products, Krux does not to my knowledge)?

we (a publisher) already have their pixel down on our page so we are (theoretically) already included in rankings when advertisers look at comScore data. I wanted to know if anyone has found that, as a publisher, you are NOT being listed or being listed IMPROPERLY because you aren't paying comScore to see your data.

I already know paying them just to see the data is useless because you can't target it in DFP (though this announcement today may change that http://www.comscore.com/Products/Advertising-Analytics/validated-Campaign-Essentials-2/vCE-in-DoubleClick#buyers-and-sellers), especially since we already have a DMP that allows us to see data on our site AND target it for advertisers.

There's a nifty little chrome extension called "What Runs" that can give you a real nice snapshot of whats going on behind the scenes.

Its can tell you tag managers, js frameworks, ad servers, fonts, etc. without uaving to dig through code.

https://www.whatruns.com/

Thats what I was thinking too. Looks like there is some laundering between the sites. Or is it possible to launder traffic through FB? Based on their content I just find it hard to believe that many people click through from their FB page.

Also look at their bounce rate vs other people in their category. Sites like Food Network and Epicurious have a 60%+ bounce rate. These guys with their content are at 36%?

https://www.similarweb.com/top-websites/category/food-and-drink/cooking-and-recipes

Chrome's built in dev tool is pretty good, but I suggest downloading Ghostery as well. It gives you a list of all the pixels running on a page.

https://www.ghostery.com/

I think you should focus on a particular area you enjoy.

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You mention analytics - have a look at datacamp.com and see if you like the BI / data analytics side.

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I've worked with a lot of data analysts, and found the ones who were great technically needed a lot of hand-holding to do ads-related stuff. I've worked with one data analyst with not so strong with her tech skills but from an adops background who was head-and-shoulders above the pure BI people.

Theres too many things that can go wrong ull need to provide more info is ur phone still getting traffic ie u can still surf but not able to see in charles which charles are u doing the proxy on laptop or just the phone etc

Also https://www.charlesproxy.com/documentation/faqs/using-charles-from-an-iphone/

I believe there’s complications with using Charles on Android devices on versions Android N and newer. You can’t just setup Charles like normal, I’m assuming it’s a mobile app calls that you’re trying to see? It’s going to require some extra dev work to get it working:

https://www.charlesproxy.com/documentation/using-charles/ssl-certificates/

Use a proxy server like https://www.charlesproxy.com/, it allows you to switch any remote file to a local version. This way you can insert and test the prebid set up without having a true development environment.

Yes, it's a known type of malicious ad referred to as "auto-scroll ads" and can be identified and blocked by services like GeoEdge ADd Integrity. Generally, these ads are removed by the DSP by the time we've reported them, so there is a good chance it's already been removed. Most DSPs will ask for a Charles log that will allow them to identify the bad actor. https://www.charlesproxy.com/

Builtwith scans sites and breaks down the technology in use. You can use https://builtwith.com to scan a site that you know is using it. Once done, scroll down the results till you see prebid.js and next to it should be link to view all sites using it.

Thanks so much. I'm definitely looking into Matomo's guide on: https://matomo.org/blog/2018/04/how-to-not-process-any-personal-data-with-matomo-and-what-it-means-for-you/

Looks like I can anonymize the IP address, disable cookies, etc. I feel like I'm learning and researching so much, but somehow getting further away from the answers I need. haha, isnt that always the way!

I also looking for the same. Btw, I found this article https://www.indiehackers.com/post/how-much-money-i-made-serving-ads-to-120k-users-on-my-free-game-d221dc674c

I know Crain is hiring for remote Ad Opsers.

https://www.linkedin.com/jobs2/view/11021199?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A184051901406659862072%2CVSRPtargetId%3A11021199%2CVSRPcmpt%3Aprimary

Segment has an open-source one.

https://segment.com/blog/how-to-build-consent-management-into-your-site-in-less-than-a-week/

I recently had a first/last attribution solution implemented that may work for you. Its not cross domain but im sure it can be easily made to work for that as well.

On first visit save all the tracking info and UTM parameters as well as unique ID to a cookie thats available to all properties. Initial LP / Initial referrer (never gets overwritten), all UTMs, page paths (as visitor browsers the site) and then last referrer / last LP for future visits.

This cookie will always be available to send all this data as well as identification info (once lead/registration forms are filled) etc to segment.com. Have segment then send specific data as user properties to any other destinations or tools that you want like mixpanel and GA or your CRM.

Hey there. As the guy who puts the AdMonsters salary report together, go ahead and DM me your information. The report is almost a year old, so I'm happy to provide the full version for people who directly reach out.

If you haven't filled out the survey, here's the link: https://www.surveymonkey.com/s/ADMSS2014

A good report on transparency called "Ad Fraud in Our Own Backyard" by Dhar Method. https://www.slideshare.net/ShailinDhar/ad-fraud-in-our-own-backyard . This guy from eZanga even trys to pretend to be transparent too... http://martechseries.com/sales-marketing/programmatic-buying/tech-bytes-with-richard-k-kahn-founder-and-ceo-of-ezanga-com-inc/

The market will get more transparent and efficient in pricing. Same thing happened on Wall St.

Oy. Might need to characterize statistical uncertainties there too then and propagate. Brings back memories of https://www.amazon.com/Introduction-Error-Analysis-Uncertainties-Measurements/dp/0935702423

42Matters will sell you a list of all apps in the google/apple app stores with the developer url. Then you just go to the developer url, add app-ads.txt and crawl.

You can also crawl the app store yourself. The urls include the app id. The app id com.netflix.mediaclient results in the url https://play.google.com/store/apps/details?id=com.netflix.mediaclient. Then you parse the html and pull out the developer url, it's in the same place on each page.

This is a good quick read and place to start

Ad Serving Technology: Understand the marketing revelation that commercialized the Internet https://www.amazon.com/dp/1484867572/ref=cm_sw_r_cp_api_i_12B4CbYTT5BNF

Yep, indeed you can set up a proxy, this is totally free. There are some softwares like TunnelBear that help you set up though its limit is 500 mb. You can also google free proxy servers and then go on the navigator's settings and edit that so that only the browser you're using navigates through proxy. I work for an Advertising company so we use proxy conection very frequently. We pay for this VPN service, but that's a matter of choice.

https://www.amazon.ca/Understanding-Digital-World-Computers-Internet/dp/069117654X

https://www.amazon.ca/Introduction-Programmatic-Advertising-Dominik-Kosorin/dp/8026096118/ref=sr_1_1?s=books&ie=UTF8&qid=1525316026&sr=1-1&keywords=introduction+to+programmatic+advertising

Also, everything Bob Hoffman writes. He hates us, but he's not wrong.

http://www.amazon.com/Programmatic-Advertising-Transformation-Data-Driven-Professionals/dp/3319250213 - good for intro to programmatic
http://www.amazon.com/Personalized-Digital-Advertising-Technology-Transforming-ebook/dp/B00VGE90LE - started this one recently so can't tell much but several people from the industry recommended it

Representative from AdButler here! This book is one of the greatest resources I've found for learning everything about ad serving technology. (Just came out on Kindle too!) Also, check out AdButler.com to learn about the ad server with world-class support.