What are /r/DigitalMarketing's favorite Products & Services?

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There are many online available resource related to on-page and technical seo like moz on-page seo guide (https://moz.com/learn/seo) or watch YT of Brian Dean and if you find any difficulty in understanding the concepts feel free to reach out.

The term you are looking for is called Search Engine Optimization.

There are a ton of resources, the Moz SEO Guide is a good start.

Remember, there are many people competing for the top spot so it's not an easy thing to achieve for common terms. Good luck!

There is a lot you can say there. :P I would start by saying check out this video by Moz (a massive digital marketing blog) which goes over the basic things to do every month/week/post, and its EXACTLY what you want. I would also check out Hubspot's free training, it will answer all of those questions except the HARO stuff. In short; * create content based on keywords you want to rank on in google. Share the content on social media and send to people (both possible clients and key players in the area your working). * reach out to websites that post content like yours and offer to write them a post (it might be best to write a post first, and then supply it to them). Make sure its an appropriate post, and its unique to them. * look for mentions of your website that aren't linked (google alerts) and then contact the website and ask them to link your website * look for websites that post content similar to yours that either don't have external links, or have broken ones. email them suggesting they update the link to yours, or add a link. On a final note, I would totally check out Moz on a regular basis, they go over all the types of things you're going to want to know as a digital marketer. Highly recommended.

I've been there too. Totally open to a slack group, dischord, whatever. Some things that helped me stay productive:

• Careful planning (calendar, marketing calendar, status/ project mgmt. sheet).

• GTD

• Pomodoro

Some things that helped me stay inspired:

• Meetup.com

• LinkedIn Groups

• Vistage (Peer advisory for execs.)

Keep us posted on the chat group!

Step 1: Get yourself an HTML Editor, they're neat. Atom is good and free.

Step 2: Look for the tags mentioned here, if they're missing - add and fill them with something useful.

Change in MOZ algorithms. Shouldn't be much of a worry though. Keep doing what you're doing best. You can read more about it here: https://moz.com/blog/new-domain-authority

Poorly written and frankly, if you believed some of these 2 or even 3 years ago, youre behind. So not exatclty up to date advice for 2018.

Also, meta descriptions, while they dont directly impact rankings, they doaffect organic CTR, which does. Source: https://moz.com/blog/does-organic-ctr-impact-seo-rankings-new-data

Before you pay anyone any money for SEO services, please read the Moz Beginners Guide to SEO: https://moz.com/beginners-guide-to-seo

It will give you a proper grounding in SEO and will help you detect people selling you lies and false promises. It will save you time and money in the long run!

If it's showing up as part of the address/hours/etc, you'll need to get control of it and edit it in Google My Business (https://www.google.com/business/).

If the old logo shows up in an Image search, that just means it's hosted either by your website or a vendor of yours and will need to be removed/updated there. Hope this helps!

There are several websites that help with online marketing and marketing analysis of your website such as : Moz.com Hubspot.com and of course Google Analytics if you are familiar with the technicalities..

You can always ask your questions in Google and get some advice..

And you know, you can always ask your questions here.

Good luck

Just install FullStory/session replay tool and watch session recordings — and use the Page Insights data to get data on percent of clicks going to whatever (e.g. the calculator) as well as % of users clicking on whatever elements on the page. It doesn't require any special setup — probably easier than event tracking.

My colleague went through General Assembly's bootcamp and was very satisfied. A few years ago I did sort of online bootcamp at Udacity, it seems like curriculum was very similar, yet I paid much less for it. Check it here, it's $500+, still a bit expensive, but it's not $8k either. And what I liked is that you don't simply pay for lectures, you also receive some things that can't be get for free, like PPC projects on FB/Google Ads and MOZ demo subscription. At least for me it was worth it.

Some of the channels you listed "PPC, social media, SEO, Conversion Optimization.. etc" Are one individuals entire job.

I run an SEO agency and one of the most helpful resources for me when I was just getting started was: https://moz.com/beginners-guide-to-seo.

I'd perhaps limit my scope to studying one or two marketing channels and try to go deep as opposed to wide.

One option (depending on profit margins) might be to specialize in a few areas of digital marketing and consider white labeling services that might be a bit too time intensive to learn.

Best of luck!

Okay, that makes sense. Going in a strategist direction, you're going to want to know a little of everything about the different areas of digital marketing. I would probably start with learning some SEO and PPC basics since that is often the backbone of most agencies.

For SEO, I'd probably start with the Moz Beginners Guide to SEO. It can give you some basic understanding so you can see how much you enjoy it before diving in further.

For PPC, most people start with Google Ad Certification.

Those are two relatively quick and free ways to give yourself a little bit of education on the two heavy hitters in digital marketing. Other things like content, design, web dev, CRO, UX, etc. kind of branch from those two.

I started from a super technical area of digital marketing which is PPC and SEO - and later on i added more design and web development. Pretend that tomorrow you have your own business and you need to get started - what would llearn first? I would like into Web Dev on wordpress - templates - CSS HTMl - then get Certified by Google in Search and Analytics. Then go to MOZ.com and read the entire PDF on SEO. After that I would get into sales funnels and email marketing. The last thing I would do is social media marketing and content marketing.

If you're looking for a Digital Marketing Course, then make sure you pick one that has a practical approach to learning. A lot of institutes will focus on just the theory which really won't help and to be honest you can read that for yourself from various websites. MOZ, SEMRush, SearchEngineLand, all excellent sources for material.

Another good way is as @techjobcoach suggested is to try and begin with an entry-level position, learn on the job and move up the ladder.

A great resource for understanding Search Engine Optimization is available on Moz. The link is https://moz.com/beginners-guide-to-seo. This gives an overview in a free textbook format of how to get websites ranking on search engines which is an integral part to digital marketing. A great partner to this would be getting certified as a google Adwords partner. Google has a free extensive study guide laid out for taking the test as well located on their Adwords platform. These two tools together will give you a substantial head start. Also, being certified on google Adwords will go a long way on a resume. I also have a page dedicated to various digital marketing degree programs located in Michigan that are definitely worth the money. https://intelligentdesigndigitalmarketing.com/michigan-digital-marketing-degree-programs

1) Creating a new website and blog that is SEO friendly takes time. I'd check out Moz for more info, they are one of the best SEO companies around https://moz.com/

2) I would recommend setting up a Google My Business account. This is great for Local SEO.

3) As for social media, you should build a content calendar so that you are posting on a frequent basis. Try mixing up the content so that some of it is original and some is from industry publications. Great way to build social relationships.

4) 100% get Google Analytics set up. The most valuable tool for any digital marketer

Plerdy SEO Alerts conducts on-page optimization testing to analyze your site on all levels. This tool allows monitoring almost every SEO factor necessary to improve website ranking and increase traffic. A thorough analysis is the only way to achieve really good results.

You could look into sites like Udemy.com.

For classes specifically, it will help to recreate some of your best content for sharing. Ultimately, unless you already have a following, reviews, etc. it can be difficult to present yourself as an authority. So what you will have to do is to somehow convince people of your deep knowledge. Sadly, as a new teacher of online courses, you have to sell both yourself as a teacher and the course as a product.

If you wanted to use Facebook for this, I would create a video featuring your best content and use a brand awareness ad and then remarket lead ads on it if users proceeded to watch the video over a specific threshold.

My company manages a number of online schools. We recently started a new brand and it has been very expensive to enroll students into it. It really opens your eyes to how much brand awareness helps. My advice would probably be to try to build an organic following, maybe even give away your course to the first X number of people. Having positive reviews, a social media following, etc. helps to sell things later on. Especially when the market is flooded with classes on this topic from people with a lot of perceived or actual authority.

A bit ramble-y, but I hope it was helpful!

I use Clicky for some projects because it samples data much less than Google Analytics and is quite cheap. Here's a comparison chart with other solutions.

Never thought about using other than GA solutions to bypass AdBlockers. Data skewing bc of ad blockers is a major problem for me and my team thought to solve it by setting up own proxy server between the website and analytics server. I will suggest them trying different visitor statistics solutions too.

It's a nice list, however, you missed some social media automation tools there.

I would recommend adding JARVEE - Social Media Assistant there.

I have found Later.com to be super helpful and the only one that shows you how it will look visually + you can drag and drop your scheduled posts to help keep your theme running smoothly. Really worth a look.

Hello, I'm a marketing analyst and I have been having a lot of luck with Microsoft PowerBI. You can connect it directly to Google Analytics, Facebook, and a while bunch of other sources. You can also connect directly to your businesses SQL databases and start to build reports on increased web activity and how it translates to dollars.

Otherwise, as the other commenter has indicated, Google Datastudio is pretty good too but I found I could not connect to as many sources/it did not have the pre-buildt connecteions PowerBI does.

Only downfall with PowerBI is it can be hard to share in the organization if you don't have the premium version but if your company is data enabled maybe they already have an Enterprise license or you could convince them to invest in one 😁

Read more here: https://powerbi.microsoft.com/en-us/blog/visualize-and-explore-your-google-analytics-data-with-power-bi/

Try using a VPN. I use PureVPN to get hold of content from the USA to be broadcasted to my PC.

But, the downside is the internet runs slow sometimes.

And other than that, there is no downside that I know of.