This is an ad for Tulipan Condoms
Creative Credits: Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho
Creative Director:Rui Branquinho
Art Director:Kleyton Mourão
Copywriter:Pedro Guerra
Photographer:Lúcio Cunha
Illustrator:Big Studio
Amar has a pretty good record of post production work - not that it changes your opinion or the finished image - but this may have been for a client which might have wanted it a specific way.
I've done some work before with compositing that looks similar to that. Although this is not exactly the same type of result this tutorial covers some of the techniques: https://www.behance.net/gallery/Fertility-Purgatorial-TUTORIAL/2299266 Find a stock "splash" image and then liquify it to fit and then color correct.
Like you said I think the majority of it is dodging and burning with color adjustments and I think a hi-pass filter. Here is a tutorial that does similar retouching https://vimeo.com/65748356 (about min and a half in) I know that does not actually answer your question but maybe it helps a bit.
More photos can be found here - A quick strobe & liquid test I did awhile back. Dollar store knife + tinted milk + einstein e640 + messy garage. Post production was mostly just cleaning up and coloring on top of using photoshop statistics script for image stacking. These turned out a bit different than I expected.
Theatrical poster & promotional material, composite imagery for the production of 'I Am Beast', showing in London and Edinburgh for 2015.
Client - Sparkle & Dark
Photographer - Lee Howell
Post Production - Lee Howell
Photography & Lighting assistant - Susan Torkington
Shoot Creative Director / Show producer - Natalie Alison
Model - Chloe Gaffney
Makeup Artist - Carrie Duffie
Hair stylist - Leanne Arthur
"he bench and the body of character were developed in 3D by Un Mariach Studio, the characters’ faces and the man sitting were photographed by Raul Raichtaler and then retouched and merged by me. I composed the background from a variety of stock images and then integrated the characters into the scene." - Cristiane Paulino / Source
There are automated services like https://www.remove.bg/ and there are handmade services like https://www.clippingfactory.com/
But in many cases clipping paths are needed not just for masking the items but masking different parts of items for color changing, lighting adjustments etc. No matter how advanced the AI goes, I don't think it will completely replace the human touch anytime soon.
They say they created the CGI for the bubbles - Addtive Studios is incredible good at blending CGI with real photos. This is one of my favorite pieces by them where ther add a door to the photos.
From Daniel Kopton: "The fine folks at BPN asked if I could help out with some car illustrations for K&N. As someone who struggles to change his wiper blades I figured I was a perfect match! Lots of composites here and just a smidge of CGI. They let me run a little wild with some of the toning which was enjoyable. Enjoy the gifs!"
Haha, I believe this is for Pizza Hut India and as for the process I can not speak for it, this is the work of Shirish Sen who has a ton of great product/food photography work.
"ZAOLANE is a unusual collective that gathers three artists of strong vision but complementary skills: a Photographer, an CG Artist, and a Digital Retoucher. This is the story of 3 female artists who studied together Photography and Post Production at Gobelins, l’Ecole de l’Image in Paris. After graduated, they first started their own professionnal career but decided to keep cultivate their Art together by creating the ZAOLANE in 2010."
This is normal for Behance - here is the other image and here is the artists portfolio
Although not as simple as this (because its not something fluid like fire or liquid which is easily manipulated in liquify or warp) I think just building a ton of source photos of hay stacks could work. I think part of this was CGI though.
Final Shot / Project / [Rachel's Portfolio](www.rachelkissel.com)
Full project: https://www.behance.net/gallery/15401689/G2-student-account-V1
Edit: I just want to say I think this project works. I know the perspective is off but I think once you see it in context it looks rather good. The final result is something that could have never been just shot, it had to be composited. Just my 2 cents.
What are your thoughts on these commercials by Romain Laurent. Arguably these are better but at times still unrealistic looking but thats sort of the point, the situations are unrealistic at times and playful. (This is a conversation I like to have btw)
This is not my project, but rather something I found and decided to share. I agree with you though, it does not stick out that much. The other ones that Chris made are a bit more surreal https://www.behance.net/gallery/Synergy/15192083