What are /r/content_marketing's favorite Products & Services?

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>My question is whether each topic cluster needs to be completely isolated or if pillar/hub pages can link to each other. Alternately, can we "nest" certain topic clusters inside of each other?

The purpose of the topic clusters is authority and relevancy sculpting. So that depends on the authority and the relevancy of the topics. Generally speaking, it's more about where the external links are pointed and the relevancy of the topics.

>For example, if I was an insurance company, could I link from a pillar page about individual auto insurance to another pillar page about commercial auto? Or, could I create a pillar page about shopping for auto insurance that links to a broader pillar page about auto insurance in general?

I think you read an article on Hubspot? and are over complicating this. The answer to your question has a lot more to do with how much authority (SEO terminology) the pages have and how the site is using that authority to link to relevant content. I personally do not see any issues with anything that you have described. Those links would all be relevant.

Moz's guide here -> https://moz.com/beginners-guide-to-seo is an example that ranks #1 (or #2 it bounces around a little) for the keyword "SEO". I'm not going to analyze every single piece of content in their cluster, but the individual topics have external links (from other websites) pointed to them and the main topic has many more external links pointed to it.

Since the pages are tightly interlinked internally, the links all reinforce each other.

It's an example of the a topic cluster with cross linking (each of the pages links to each other page in the cluster.)

Indeed it is fascinating! I also made a move from a creative writing field to content marketing, approx. 3 years ago, and have learned so much so quickly, thanks to mentors, online resources and news. My mentors used to tell me that if you don't know basic analytics, you have no right to call yourself a content marketers — you are just a writer. Some other resources: Moz — they are arguable the most credible and trusted source on SEO and Keyword research https://moz.com CMI — the most authoritative source on content marketing contentmarketinginstitute.com Avinash Kaushik's blog — he was the digital marketing evangelist for Google and posts a lot of lengthy, in-depth posts on analytics. https://www.kaushik.net/avinash/ Subscribe to these in your feeds and keep learning! All the best!

Have you tried curation? Use a content curation tool like DrumUp - https://drumup.io/ but make sure to maintain a balance between original and curated content. Otherwise take a road trip or an extended holiday. It'll certainly set the creative wheels in motion.

Thanks. This is indeed a good way to save some time and stay organized and focused. I use SendPulse marketing automation platform to schedule and send my newsletters and it really keeps my communication line fresh and juicy and boosts my project's engagement levels.

Here are a few that I use:

1. KW Finder: I use this one to find the highest traffic keywords to write articles and content about.

2. ConverKit: I use CovnertKit to automate content delivery. It builds my list, automatically sends my blog posts to my list and lets me create sequences to deliver content to prospects while NOT including people who have already purchased the product or said they aren't interested.

What type of content marketing specifically? In addition to those already mentioned I read Copyblogger, Jeff Bullas' blog and the CoSchedule blog. If you like to listen to podcasts there are also some great ones - ContentPros podcast, Content Warfare Podcast, Content Inc (that's Joe Pulizzi's), Copyblogger FM, Content Marketing w/ Rachel Parker are some of my favorites. Also Inbound Buzz (and all the HubSpot podcasts are pretty good - there are a bunch). There are so many great books - I'd recommend starting with the Content Strategy Toolkit or The Content Trap for strategy side, and then Everybody Writes and On Writing for execution side.

Seemingly, there are various great examples of content marketing, but here the ones I like most.

1. Content Marketing Institute's option of "Click to tweet" in their articles. You can instantly tweet an article and the author will get the notification that his/her article has been shared.
2. Moz putting content in the form of playbooks. For example, putting a large content piece as a pillar page, and linking its own different articles through each topic in the pillar page. Check this out for better understanding, https://moz.com/beginners-guide-to-content-marketing

Moreover, popular influencers promoting a content or product by talking about tips, hacks, hidden info, etc. about its use also does great content marketing.

Not a piece but a series -- I'm a fan of Moz's Whiteboard Fridays Series. It's such an effective, elegant way to build compelling content that spans both evergreen and timely topics, and I love that it marries video with written content and visuals. Whenever I have an SEO question I know that they'll have something helpful.

I'd always recommend some of the top free guides first for a foundation then research paid courses to go more in depth.

Here are two top Content Marketing guides...

(1) Link: Beginner's Guide to Fast Success in Content Marketing that I created (2) Link: Beginner's Guide to Content Marketing by Moz

This will be gold for you, I have an article tht I wrote with some new field research on the subject, however I'm in the process of obtaining a guest blog with hopefully smashing magazine, so I can't share just yet. Fishkin drives it home none the less!

White Board Fridays Advanced SEO Image Metrics

Hi. Thanks for offer. I’d certainly be interested in chatting, even if just to hear about your startup. Send me a LinkedIn connection and we can chat more: https://www.linkedin.com/mwlite/in/jeffwayman. Also, the podcast page is here (should be in most the major directories as well): https://www.buzzsprout.com/981613.

-Jeff

Hi! There're so many resources that a business owner can and should read.

I've collected some that are vital. If you like them – check out related articles of the blog.

Omni-channel – find out why the omnichannel approach is a must.

Facebook business manager – see what it is and how you can manage your Facebook, Instagram, and WhatsApp from one place, its benefits.

Feel free to contact me if you need any help!

Use a content manager. I got tired of excel too and switched to a content marketing tool instead. I'm not sure if it'll help but checkout DrumUp - https://drumup.io/. It gives me content recommendations so figured I'd just leave it here

Curate content by giving your take on the subject with context. You should also keep in mind to mix the original content with curated content. An easy tool which can help you with content curation is Drumup (https://drumup.io/).

You should look at what type of content is already performing best in your industry or topic and then create similar but better content. To find the top performing content for any keywords or any domain, you can check out ContentStudio.io to quickly see detailed content insights.

Moreover, you can also use it to schedule/publish content on all of your social media channels with some engagement boosting features.

Your focus should be on both, content creation and distribution.

You should check ContentStudio.io for content discovery, curation, montoring and social media management.

You can replace Buzzsumo and Buffer with ContentStudio as a cost-effective solution that will take care of the features these tools provide, plus it's own unique features will help too.

Beginner here, but I'll try to help with what knowledge I have.

There is such a thing called keyword stuffing. And Google algorithms are trained to know when an article has random keywords placed here and there. It can cause your site's ranking to get bumped down.

Easiest to start is with Google search autocomplete. See what people are usually searching for in regards to what your article is about.

If you have Google Ads account, you can search under Tools > Keyword Planner and see which keywords have the highest search results.

Same goes to KWFinder.com and neilpatel.com/ubersuggest/ .

When writing an article, it's important to provide good facts and any interesting tidbits (harder than it sounds) as opposed to writing with the intent to get an easy buck. Google can see through it.

Hope I helped :)

Try KW Finder to research the keywords around this.

I think some guides on how to manage conference calls would be useful. I teach an "Running Effective Meetings" workshop, so topics like that would also work well for people that use conference calling.