I do not speak English well enough to explain. But I'll show you a quick sketch as I see it.
Not sure there's a specific name for it, but as others have said it takes influence from engravings.
If you're looking for more examples/inspiration, take a look at the late Gal Yuri's work-
This looks way too similar to the Uni-Ball Kuru Toga logo. Only it’s flipped, with a gradient. Might want to be careful with this design.
Look at the third picture, the logo mark on the right. Kuru Toga Engine
I actually tried making something not horrible with comic sans a while back. It’s not a logo, but I will just leave it here anyways :)
My focus would probably be on making the lizard itself less detailed. Its finger tips for example are adding a lot of business where it doesn't need to be. The line below the text is also superfluous and can definitely go because it adds nothing.
Also, you may want to play around with making the "northern" type smaller so it justifies with "lizard" and becomes a solid block. That will condense white space and then it will align better to the lizard design and you wont have such an awkward usage of space and it will fit into other designs more seamlessly.
I always like searching dribbble to see how others have solved similar problems. https://dribbble.com/search?q=lizard+logo
Did you watch George Bokhua's Skillshare course?
https://dribbble.com/shots/3162862-Skillshare-R
It's a cool style that's floating around, but if you're wanting something as basic as an R to be your logo, you may want to try something else.
Meh, this style is way overdone. Knew I recognized it from somewhere.
Edit: Quick Google search yielded this.
I'm sure you won't be surprised (since it's a fairly straightforward, simple concept), but it's been done before by a few others.
I do always like these sorts of exercises though. It's fun filling up a notebook with hundreds of these types of plays on words with text.
Look kid: http://imgur.com/gA6fodr.jpg
Proportions, space, shape, size. Then colors and others.
Here, read it before you make art next time, it should help you a lot https://creativemarket.com/blog/2013/12/02/10-basic-elements-of-design
Awesome!! Would be interested to see how the wordmark is treated, too.
Edit: Found it.
I think it’s great, down to the placement of the legal symbol!
A looking glass is a mirror, not a device/optic to make it easier to see distant objects. You might want to reconsider the name or the direction some of your designs/ideas are going.
Usually Illustrator and then sometimes adding effects afterwards in Photoshop, but always starting with a vector design in Illustrator. Although if you want a free option then look into Inkscape. https://inkscape.org/en/
The inconsistency of spacing between the dashes and dots is really obvious in the light-on-dark, two-color version. My eye really wants the dashes and dots on a grid.
Also, not sure what company this is for, but if it's anything in the data field like the name implies, well-entrenched player Tableau's identity is not far off from this.
I've seen this logo before... I just can't recall where.
Edit: I remember... Here is another
But these have different stylings. I like the minimalism.
If you are wondering why people here are saying it looks intimidating and scary...
https://www.gatechecked.com/scientists-able-to-scare-away-birds-around-airport-with-googly-eyes-573
In the case of your logo, It is mainly because of the eyebrows and their harsh angle inward that indicate a more serious, predatory tone for the logo.
I looked up some visually similar images and found a bunch that look pretty similar (props if you used one as a visual reference, I couldnt find one that was like "Ahh, gotcha for copying!" the differences between these are big enough that I would say you borrowed the idea and did your own, which is perfectly acceptable.
If you want to look at these that I did find though, you can see that there are a couple that feel less intimidating, and it has to do with the eyes, the angle of the eyebrows, and how much of the eye is obscured by the eyebrow. (squinty brows!)
The white lines are way too thin. You can hardly see them at small sizes, like in the thumbnail. The big questions for me are why the name High Tide, and why a triangle? What do those represent? If you're set on the name and the triangle, why not let the waves shape the triangle, instead of letting the triangle shape the waves? I'm thinking of the way Yoga Perdana utilizes shape.
Sure thing!
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All of these seem very generic, with the exception of the bottom center logo which is (too) strongly reminiscent of the Aperture Laboratories logo.
That said, just throwing this out there....
How about something whimsical? Like the Docker logo. I say whimsical because when I saw your studio name I immediately thought of a brain with a party hat since it looks like a portmanteau of "celebrate" and "cerebral" (which is what I assume you were going for with the name). Just sayin'. I think you could evolve some distinctive branding around a concept like that, and given that you are a game development studio I don't think whimsy entirely inappropriate for a brand.
Nice idea, and not too bad execution.
Have you tried rounding those sharp corners at all? Pizzas tend to have a rounded back and I think scientific glassware also tends to have a more rounded shape.
I also wonder if the black outline needs to be so thick? It is a very dominating shape and could do with being less so IMHO.
Lastly, I think a more rounded font might work better for the text - try something like Museo Sans Rounded or even Omnes Pro.
As I said before, not a bad start, but could definitely be built on.
Thanks! The font is Trend, specifically Trend Sans. I'd be lying if I said it didn't initially think of it because of the similarity to the company name, but I wouldn't have used if it wasn't a nice font that fits the aesthetic the client was wanting.
> Ocotillo by James Coffman
OK that's funny. I know it looks so familiar because it looks a bit like Oaxaca also by James Coffman. I bought it and considered using it a few years ago, but decided against it eventully. Good job.
Could you clarify what is great about it? I frankly find it pretty bad. The apple on the logo seems just a cropped image from Google and you almost can't see it on the yellow background of the circle. The font is just a free font, and tagline is almost hidden under the name.
It seems you're new to design, and I think you need to do some research on logo design best practices and minimalism. It looks like you're using this for an app, and when things get used on small screens they need to be simple and legible when scaled down. This goes for all logo work. As it stands all the details in the illustration and all the linework in the text is going to be lost and unreadable.
Check out Cartoon Network for example. Big chunky letters, and lots of space. Pair this with a simplified icon for something bold and fun!
Illustrator is the better choice for doing logos. You could probably make it work in Photoshop, but Illustrator is all vector-meaning everything can be scaled up and down with no loss of quality. You could give Inkscape, if you're interested in learning how to do logo work on your own. It does vectors, and is free, which is always nice.
As far as learning how to draw stuff, once thing that helps me if I'm not sure how to do something is to drag a picture of whatever I'm trying to draw into Illustrator, lock it down, and draw on a new layer. Then I can mimic what's going on in the picture, which helps me learn how to do similar stuff along the way.
Obama’s logo. The logo and its annotations are taken from Universal Principles of Design by Lidwell, Holden and Butler.
> Propositional density is the amount of information conveyed in an object or environment per unit element. High propositional density is a key factor in making designs engaging and memorable — it is what makes double entendres interesting and puns funny (i.e., they express multiple meanings with a single phrase).
On the logo itself:
>The logo of Barack Obama’s 2008 presidential campaign has received wide acclaim for its design, but the logo’s high propositional density (PD ≈ 10 / 3 ≈ 3.33) is the prime cause of its success.
If you'd like to support it on dribbble: https://dribbble.com/shots/4959229-The-Baseball-Barn-Logo
I got a ton of great feedback on this design from /r/design_critiques, the graphic design discord, and a bunch of designers in a slack chat. Here is the old version: https://i.imgur.com/LnaneSo.png
As you can see a lot improved over the last week.
Riley Cran is working on a nice looking one: https://dribbble.com/shots/2280883-Upright-Script
But it'll be a while before it is released unfortunately.
I love the look of the logo, great illustration, but I agree Lobster is kind of a no go these days.
Yes, PMS =/= EMR. Are you planning on including any type with the logo? The distinction between the two may be important in helping sell the product considering more and more admin roles in healthcare are being filled by people who don't even know what PHI stands for.
Have you checked out this list to see what competitor logos look like? I'm not even to the bottom and found 4 other clouds. I'd dump that idea entirely as it's become cliche for tech products.
I don’t usually give legal input, and this is NOT LEGAL ADVICE, but the (R) suggests this would be a registered trademark for “Japan tuna.” It’s certainly not impossible, but if this company has anything to do with fisheries, it’s a very weak trademark. Grammar aside, it might even be considered a generic term that can’t be trade marked for fish. The same way you could not trademark “red beef” as a farm. The company would have a hard time saying “those guys over there are pretending to be me because they are selling “Japan tuna” instead of “Japanese” tuna.
great presentation on trademarks, see slide 6
Interestingly, you could probably trademark “Japan tuna” for recruiting services or valet parking. Areas where the name is “arbitrary” to the service so it’s not confusing people.
As a logo, I think you have issues with the line thickness. There’s also already a “sushi boat” people have in mind, and you may want to start there.
dribbble logo for those inclined. The current site is located here. Lightning bolt is borrowed from the serverless efforts as I plan to offer a serverless type of workflow.
Logo is the first part of the entire site-redesign!
Here's the logo grid: https://dribbble.com/shots/4510579-Daily-Logo-02-Hemisphere-Clothing-Inc/attachments/1021657
Hemisphere was a randomly generated word and for the sake of the challenge i turned it into a clothing company.
I didnt do any research before creating the logo haha. I was actually inspired by this (isnt it so cool?). And drew the sketches on my sketchbook. But i already knew that there are many triangular shaped logos. just wanted to say i didn't copy anyones work, and this logo was created because my friend wanted 'hipster' looking logo.
So there doesn't seem to be a lot of relations between the surrounding shapes. You have a very hard geometric hexagon and then a very organic looking hand. Right now they contrast too much.
The paths on the hand could be simplified and made smoother. The finger nails are adding to much visual noise.
For example here: https://dribbble.com/shots/2846651-I-Choose-You The paths of the hand shape feel very intentional. It's minimized enough to recognize that it's a hand but not simplified to ubiquity.
The cut at the arm feels awkward. I would try cutting it match the hexgon's shape or doing a flat cut so that it feels more geometric to relate to the other shapes. The cut on the thumb itself feels arbitrary.
Again a lot of it is just building relationships between the shapes so they feel more cohesive.
Using the negative space to make the coffee cup is fun and clever but it also gives that cup a lot of attention which competes with this idea of highlighting the "green thumb."
I think of logo design like telling a good joke. You should have one strong punchline that people can enjoy. So if the thumb is the focus, really make that the focus. If coffee is the focus then color the thumb the same as everything else and the cup will be the focus.
Here it is on dribbble: https://dribbble.com/shots/3930702-Personal-Branding-Circle-Logo-Presentation
And the full presentation on Behance: https://www.behance.net/gallery/58594903/Personal-Branding-2017-2018
This sub has really come through. THANK YOU!!
Takeaways:
I've got enough here to make a round 2. Thank you again.
Think of how you want to represent yourself. Odds are since you're a surgeon, you'll want a professional look. Try looking up "professional surgeon logos" or "medical clinic logos" and find some that appeal to you. See how potential designers' works compare to those designs that you like.
Most designers have a specific style that they're good at. Sometimes you'll find one that can do any style with enough research, practice, and time, but that will cost you more money. I would find one that has work similar to what you want, but this means having a direction to go in. So just get a feel for how other surgeon's branding looks. You don't want a cartoonist or beer label designer to be designing something like this.
The second try is a carbon copy of this. If you have hired a designer for the two concepts you have provided then I would recommend looking for a different one. If you claim those two concepts to be yours, however, then that is just straight up fraud.
I get what you're saying. The guy wanted the gradients to emulate another logo that I made here: https://dribbble.com/shots/2977568-LOL
I think it's mostly going to be used online for a YouTube channel. It's just something that isn't really the norm, so I thought it would do alright here.
Great mark! I like the color too. Reminds me a bit of the Simple logo, but I don't think that's an issue since you guys are in different business sectors.
I would keep playing with the type, but I think you've got the start of something really cool!
Intuit's Mint app is all I can think of. And even though they've done a redesign it's still very similar.
The reason why it matters what business it is, is to incorporate it into the logo so it makes sense. You don't do a goofy kids font for a law office, you don't generally use thick heavy text for a nail salon. That's the type of thinking there is for branding a company.
ughhhh i know I'm so sorry! If that's the case, You might want to try maybe a more slightly vibrant gold color for the buns and purple or teal hot dogs. Here's a pretty cool color palette site I use to help me find complementary colors. Hope that helps!
Cabin illustration is taken from here: https://www.shutterstock.com/image-vector/log-cabin-camping-home-graphic-icon-234855256. Please ensure the designer has purchased the appropriate rights for this lest you get in trouble for it.
That font is... interesting. Look at the thickness of the lines in the 'D' and 'C' vs the thickness in the 'A'. And the vertical parts of the 'N' compared to its diagonal part - It's very unbalanced. The cross bar on the 'B' not lining up with the bumps on the front... I mean, it's sort of a mess.
The 'idea' light globe is sort of obvious/cliché and the size of is detail feels out of step with the rest of the logo.
Colours are okay.
It's not a terrible logo, but you can do better!
There's too much detail on the symbol. Maybe remove the road marks and the light/shadows, if they're not that important for the identification of the logo.
Also try matching the color of the text with the color of the symbol, and make it smaller as well. I'd suggest this shade for the blue: 3D7EFF; and this shade for the orange: FFC33D
​
You can use this site to get a colors that match easily: https://color.adobe.com/pt/create
The form is original, memorable, and attractive, but you need to change your colors. If picking palettes is not your strong suit try a site like Kuler. You can still have blue/red/yellow, but probably not at 100% saturation!
It's on sale for $14 too right now. Is gonna be $20 later on. Picked up a copy myself this week, but haven't had the time to scope it out just yet. Looks amazing.
iTunes link: https://itunes.apple.com/us/app/affinity-designer/id1274090551?mt=8&ign-mpt=uo%3D4
Info site with some sweet preview images: https://affinity.serif.com/en-us/designer/ipad/
It absolutely can and you might be surprised at how capable the iPad pros are. I use one for the majority of my illustration work. One of the last big campaigns for Stranger Things season 2 was done on an iPad using Procreate.
Serif just released this full featured version of Affinity Designer for iPad and it is a super powerful vector app that outputs in EPS and PDF formats, both of which will open in Illustrator.
Yes, Youtube videos are great. Search for '[insert vector software here] logo tutorial'. You can check out Inkscape if you're looking for something to work in. Or, of course, Adobe Illustrator.
I'm just a hobbyist so I use Inkscape. It is free and has good tools for creating *.svg files and exporting them to multiple formats. A *.svg is a vectored image that /u/Jelle656 mentioned below.
Basic drawing would be helpful to put the idea to paper then from paper to computer. You will get better with drawing and expressing those ideas yourself instead of depending on him.
Look into courses on udemy.com (I did one on Vector Design with Affinity Designer) and I got these 3 books that were mentioned in several websites about how useful they are to graphic design beginners.
Graphic Design: The New Basics
Thinking with Type
Logo Design Love
Check them out and it's fairly affordable if you want to keep costs low.
Very nice.
See something like Signature Inspection goes more towards what I am thinking in terms of being more refined. It's simple, but it seems more formal while also clever. Very nice.
Thank you for the comment 🙏 Orange is my favorite color and it took me couple of days to pick the orange that fit nice with dark and white while not too Red or not too Yellow 😉 For the font I used https://fonts.google.com/specimen/Poppins which looks great on Web as well as print 👌
And please keep in mind that none of the comments should be taken personally. That was one of the most important lessons for me as a designer: to understand that no matter what you create, people will have opinions about it. Sometimes strong and sometimes harsh, but “if they don’t know you personally, don’t take it personally”.
Maybe check out other design communities like Behance or Dribbble if you are looking for more constructive criticism.
I don’t maintain an active portfolio site as 95% of my client work comes from word-of-mouth. I am, however, a pretty active member on Dribbble, and you can see a little bit of in-process work there. It’s a mixed bag: logos, illustration, animation, lettering, etc.
I don't think there will be a problem, but i made a version without shading also.
You can see how it looks without shading and applied on embroidery here.
Few things you can do to increase your skill with the vector software and creativity;
With these 3 things you gain the skill to create what's in your mind and what's on your notepad, you create a good process to make a logo and you create your own ideas. Tie that all together when you've got a logo project and you're good to go.
I'm a bit with /u/Vrilouz here - there's no way someone could find your initials in it. Even after reading your comment about F&J I had troubles to find it.
Anyway, my first thought was that it's too generic and I feel that the texture in the background isn't doing very well for your logo, whole thing looks a bit dated for me.
Try searching an inspiration somewhere, for example here: https://dribbble.com/tags/monogram
While I'm not very much into most of the dribbble ideas, there are very many gems that are indeed clever and well thought.
PS. Are you from Poland? Your name sounds pretty polish to me ;D
PS2. I'm sorry for the negativity in my comment, English is not my first language and I'm always having troubles discussing delicate topics in this language, can't find the proper words.
On the bright note, I kinda like the typography, I'd use a bit thinner font style tho.
Haha yeah I liked the pink on the blue background better too.
For the final version I kind of just did the best of both worlds:
GoGo Paws, Mobile Pet Grooming – Logo - https://dribbble.com/shots/3766884-GoGo-Paws-Mobile-Pet-Grooming-Logo -- Shared from Rippple
I wanna preface this by saying I am by no means a hand-letterer. I am a designer though so I have somewhat of an eye for space and how it's used. I do think it's a good start and looks decent enough as a whole, but I also notice a few small things:
The S looks like it has one too many anchor points. The line weight is kind of wonky as it starts to curve downward. A good person to study when it comes to placing your anchor points is Bob Ewing. Try making your design work with mostly vertical and horizontal bezier curves. As you work, try to think of how pressure is applied as calligraphers work. Maybe purchase a brush pen to practice. I would also recommend watching some hand lettering tutorials by Will Patterson on YouTube.
The space underneath the R is too wide, same with between the L and B.
The ends of the E and S and top right of the R are too narrow. It kind of ruins the thick flow of everything else. Try making everything a little "bubblier".
Try doing something different with the end of the S.
When I think "scribbble" I think of hastily scratched text. A way to convey this without getting rid of the calligraphic look would maybe be to design this at an angle.
Your logo and lettering are really contrasting. You have this flowing script with a rigid hexagonal shape. It's just kind of floating there with no purpose. Maybe try a circular shape or remove the shape and try a rounder variation of the sun/pentip.
Those are my thoughts. It's a good first attempt for sure, but I wanted to give some actual feedback because it doesn't seem like anyone here is keen on doing so.
EDIT: Moved stuff around and added more.
Listen, I liked your idea so much that I wanted to try out my advice myself. Here is what I've got. Don't think it's at the "excellent" level yet but I really liked how it turned out and wanted to share. My favorite is the last one.
I made myself a personal brand mark just using my initials whenever I first created a portfolio website. I updated it recently to this - https://dribbble.com/shots/2873278-Personal-Logo
I don't do a ton of freelance work since I have a full-time design job, so I haven't felt the need to do a lot of personal branding. I'd like to do more freelance work though, so in the somewhat near future I plan to establish a proper studio name and identity. I think it looks more professional, but that's just my opinion. As long as your overall identity and portfolio are strong the name isn't as important.
https://www.reddit.com/r/logodesign/comments/3iqby5/nature_elements_mark_finalised/
I'm curious why you felt like this needed to be posted here a second time. But since you are reposting it, I'll ask the same question I did last time, given that you didn't answer it then...
> I can't help but feel that some of this work is pretty derivative of Yoga Perdana's design concepts and approach. Especially the fire and water designs.
> Do you feel that it is fair to say that you were influenced by that work?
I can't help but feel that some of this work is pretty derivative of Yoga Perdana's design concepts and approach. Especially the fire and water designs.
Do you feel that it is fair to say that you were influenced by that work?
https://typekit.com/fonts/futura-pt When I type 'FD' and make the letters large you will see what I mean. Everything is very well balanced, all lines have the same width at all times.
Type will help round it out. I think the major issue (and why it might be confused as an icon) is in its simplistic style is looks like widely used icon for overlap, popout, layer (example). I think it also being black and white makes the quick icon connection in my mind.
At the end of the day the definition between icon and logo can get blurred and it really comes down to context so in the context of this sub I wouldn't immediate say that's an icon.
Well I'll be honest, I'm not a graphic designer. I just like lurking this sub.
But I didn't see car when I first looked and still don't even looking for it. Is it supposed to be head on or a side view of a car?
I'm guessing side. If so, maybe get the lines to make more a car shape? Like a longer slope on the right, then come almost straight down on the back (left). Not sure how to make the wheels more wheel-like though.
Again, not a graphic designer so feel free to ignore my recommendations. Just saying, as an outside observer, I don't see a car.
It's a Gothic style font, don't know the exact one. Off the top of my head, something like Deutsche Gothic would be pretty close. After a quick Google search (and completely by accident), Pirata One looks like it might be it.
This actually reminded me of an engine block on first glance :) - but you can see a keyboard if someone mentions it.. haha
​
As other said - I'd advise against using a gradient. You want the logo to look good on a wide range of surfaces/contexts.. and gradients don't always transfer well (especially as the logo has to get smaller).
​
I'd be partial to a bold sans-serif font for this, maybe something like Bison - or if you want to more closely match the "p" in the logo, maybe something like Geared.
I really like the concept. Like others have mentioned, the third colour is slightly off. Have a play on kuler to find some nice shades.
The overlapping bells of the saxophones don't really work, and the thumbnail makes it look like a piano keyboard because they're lost.
The sax shapes themselves look a little weird, maybe look at tracing an photo to get the shape right.
Overall though, I love it and am looking forward to seeing a revised version.
It took more time to draw the logo in vector. My sketches are very rough, sometimes they don't look like the result. Sometimes I do a logo without a sketch, like the Milano logo.
Love it a LOT more than the original!
You could play around with your combinations of blues as well. The two main blues on your logo feel too different at the moment.
Try searching around if you want for inspiration for good blue colours that go together, e.g. dribbble.
As far as leafs go, it's a nice leaf. But like /u/ABSXLVTE said, it's not exactly a logo.
Maybe this is helpful to generate some ideas.
https://dribbble.com/search?utf8=%E2%9C%93&q=leaf&s=latest
Actually, Pixelmator and Sketch are great alternatives for the $50/Month. Many people in many graphics positions have made these tools part of their workflow. As for me, I am sticking with the Adobe stuff.
https://www.figma.com/file/KgdffctI0LYaVulD9zJ8U6/LoyDevoeLogo?node-id=0%3A1 you can check what I did here, maybe I went a bit too far with the points I made :p Maybe the best version lies somewhere between what you did and what I did!
you should take a look at inkscape then, i havent used it in a while but if you are interested in design it's a good idea to look into vector graphics and master at least the basics... ;)
Ribbon, that's what it's called... Well there are plenty of other options instead of gimp. First of all you should use a vektor-based tool. What most users around here use is: Adobe Illustrator But this thing is darn expensive. Here's a free alternative. I haven't tried it though but with a little bit of practise you should be fine.
Extremely helpful, thankyou. I think I'll go ahead and buy Logo Design Love first and then get LogoType in a few weeks when I get paid again. From what I've heard LogoType does seem like more of a reference material than an actual introduction to the fundamentals.
Thanks!
The only books on that list that I can personally recommend buying are Logo Design Love and Logotype. I have both of them. I would say Logo Design Love would be a better first buy. It's got a lot of good discussion about designing logos and is a nice primer on the subject. Know Your Onions sounds interesting but I've never heard of it until now.
Other books in that vein worth reading are Design is a Job by Mike Montiero, Work for Money Design for Love (also by David Airey who wrote Logo Design Logo), and How to Be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy
Hey
I might be able to help you out. (Don't normally work for free but i'm feeling generous)
Here's a link to my dribble portfolio If you like my work send me an email :)
The C just happens to be the exact same as one on this page. Logo Collection 3 Behance | logos, mark, icon, icons, g v - https://dribbble.com/shots/4923639-Logo-Collection-3-Behance-logos-mark-icon-icons-g-v
Who plagiarized who?
I made this for the challenge: https://dribbble.com/shots/5330972-SushiZen-LogoCore-Thirty-Logo-Challenge
Reminds me a lot of the work Andrew Berkemeyer has done for Woods Coffee. Also seems very Pacific Northwest for a company located in Alabama. They don't even really have pines that look like that down there. It's mostly stuff like Loblolly Pines which don't exhibit that classic xmas tree shape like you see up here in Washington where Woods Coffee is located. Feels like an odd choice.
Original version + grid: https://dribbble.com/shots/6225177-Gatorade-Rebrand
I've been following some of the re-brands being posted around dribbble and reddit for Gatorade and wanted to contribute my own. One thing I notice these re-brands are missing is the overall look and feel of a sports brand. While a lot of the designs are well executed, I think they've been lacking something that conveys the energy, athleticism, and excitement of the current Gatorade brand. This is a drink targeted at people who are in to fitness and sports and the mark should reflect that.
I ended up settling on the slightly slanted version to further exaggerate that look and feel, but you can see in the attached original version what it looks like straight up
For some additional context, Allan Peters did an unsolicited redesign a few days ago.
For anyone who isn't already familiar with Allan's work, I encourage you to check him out. He's pretty incredible.
One way or another, someone brought this to the attention of Gatorade via Twitter which garnered a pretty classic "old school company" response.
agreed. Also the bottom left is a logo by George Bokua.
​
Few suggestions:
I would say a logo is usually very simple. An illustration or scene generally has more details.
Here is a result when I googled "vector fishermanvector fisherman illustration" . Here is a result when I replaced the word "illustration with logo" here is a result from: vector fisherman logovector fisherman logo
I think before you're up to this, you need to develop your skills with drawing smooth lines with varied lineweight. Until then, I think you should consider hiring an illustrator to draw this character.
About your character's design:
I'd say mistsate's right about the lumpiness.
I think the deformed proportions go a bit too far.
That's a pretty formless hat. It is supposed to be one of these? It looks a bit more like a flapper's cloche hat.
Might want to have that lock of hair curled up, Brylcreem-style.
The pie-wedge cut out of the eyes on '30s cartoons is supposed to be shine. The white shouldn't follow the black, it should just be an oval.
Graphic vs Logo is a little misleading. Logos are a category of graphics. What they mean is that while this graphic you’ve made is great, it doesn’t really fit in with the modern definition of a logo.
The graphic you have now looks like it would work great in a setting where it gets a lot of focus - like a large product label on your soap. It wouldn’t work as well in something like a letterhead or email signature. There, an appropriate size would be too small for most people.
A better approach for a logo is less detail to convey the same imagery so that it can be iconic at any scale. It could be as simple as stripping down your current graphic to just the words circling around a simplified bear like this.
Just go here. You can either get a substription for $30 per month and download 10 images per month with the shutterstock logo removed, or simply pay $50 which will allow you to download 5 images
So just a pro tip, when you right click and image on google chrome, you can search image source with google lens, took about 30 seconds to find that you stole 80% of the design from this book on amazon https://www.amazon.ca/Lumberjack-Not-Getting-Becoming-Legend/dp/B08ZH25XMZ?asin=B08ZH25XMZ&revisionId=&format=4&depth=1
Best suggestion, dont steal art to sell as your own, and if youre gonna do it, atleast do it well.
I agree on the font at bottom. I just put that in as place holder so you could imagine it as an app type thing.
IMO that's about 80%-85% there or there abouts. https://roamresearch.com/ is the company. So have look at the existing logo and youd see it could do with a refresh. It's a note taking app that uses network webs to compound your notes with association links.
I wouldn't go any further on logo without approval from the team. I had someone from them on twitter say it was no go so I didn't go any further with it.
Those aren’t different concept. They are different versions of a design.
A concept has an idea of how a company can tell its story and a logo is the graphic representation of that.
Buy a book. I recommend https://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/1118980824
having some research on brand identity as a concept may help you with your decisions to make. i think it would help you to decide your fundamental needs. this one is a popular book which i think would help a client as it does a brand strategist or a brand identity designer.
https://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/1118980824/
but keep in mind, it wouldn't be reasonable to expect everything written in books.