What are Reddit's favorite SEO Apps?
Moz
Teletype.in
Screaming Frog SEO Spider
Hexometer
Semrush
KWFinder
Google Search Console
Serpstat
Supermetrics
Whatagraph
django CMS
Serposcope
Twinword Ideas
K-meta
Topic
Positionly
DareBoost
Integrity
Morningscore.io
Pulno
SEOwl
Colibri
Marketing Miner
Seodity
Top Reddit reviews mentioning SEO Apps:
I build them up both with new content on the site and very basic SEO.
For content, I do keyword research using tools like semrush.com or ahrefs.com, ubersuggest and then, in the beginning, I would write articles of 1000+ words myself on those keywords. Now I am able to hire writers to do that.
For SEO it's really basic stuff:
- Title tags are generally not good on most sites and if you have the done the keyword research you can easily fix these up. There are many guides to optimising title tags from better SEO's than me.
- Checking for errors in Google Search Console. 404 errors, server errors, I audit all of these and fix them with 301 redirects.
- Internal linking. I add breadcrumbs, cross link between pages on the site.
I also use WordPress for most of these sites as it's generally built very well from an SEO perspective and is ideal for adding the content to over time vs a static site. The Genesis theme was my go-to but I've recently been using GeneratePress with a visual editor called Elementor because I'm tired of dealing with PHP code!
I also add email lists to capture the traffic and send them content regularly (new articles, new products, site updates etc). If my sites disappeared from Google tomorrow I'd still have 300k+ email addresses to promote to.
It's also worth noting that this seems intense when it's written down but I learned a lot of this while doing it. Before you can do something well, you just have to do something.
Hope that helps!
I want to remind people of vital services that depend on the Internet which will have to fight for quality access...
- 911 Call Centers
- Telehealth for Veterans
- Online education for K-12
I wrote about it here if anyone is interested. Net Neutrality protects services like these from being throttled. These types of high-value services can be squeezed for $ since they are hard to do without.
the author of Urasekai is an especially passionate yuri advocator and roasted men who think yuri is just a “phase” or something intended to be geared towards men. You can read it here
Ok so here’s my theory on how to do it. A significant contributor to why Google’s algorithm favours one search result over another, is user behaviour on Google. According to Moz who’s been studying this for years, User Behaviour signals play a huge part in SEO: the act of a user searching for something, scrolling down past some results, and then picking a result, will have an effect on the order those results are displayed to the next user.
So if enough people search for some variant of “Ken griffin lied”, then scroll past all this garbage to an actual good result, click on it, and don’t go back to click on anything else, it should result in different content moving to the top. Just an idea.
https://moz.com/beginners-guide-to-seo
Sign up for the free trial, you'll learn loads if you put the time in. No need to subscribe to their services after unless you want to dig deeper - but it's a good start
Google can get these ratings to display from metadata on the page, for instance "structured data": https://moz.com/learn/seo/schema-structured-data
This is how google and other search engines can show the data. Of course, it's put on there by the site owner themselves, so it can be faked. I'm sure Google has some way to punish sites that do this by demoting their ranking.
Piggy backing on this - it is completely possible to do this yourself. I work in SEO, very lightly with reputation management, but enough.
6 advanced tactics for Reputation Management SEO
E: The idea is you create content and do better optimizing it for your name, and that "pushes" their search results back.
I agree with you. If you navigate through the graph you will see the sharp drop happened around February 2011. There was big change in search algorithm wired article and the update history . There may be some causation.
It’s a cool guide, but it’s a little outdated and there are some missing operators.
For a couple of years now, the tilde has been deprecated (by Google at least), and related sorta works on larger sites, but it’s a crapshoot on what’s returned.
I’m personally a fan of site: to search a specific site. And using “OR “ AND “inurl” to find multiple results within a site.
You can also use multiple in a query. For example,
Site:reddit.com inurl:news “robinhood” OR “Robin hood” OR “stocks” to find Reddit urls with news about robinhood or the stock market.
Here’s a list of search operators:
For the same reason that a lot of articles appear to have padding: Google.
Check out this title length checker tool. Google will shorten the title of an article if it goes beyond a certain length. So, searching for this particular article will render the title as follows:
> SpaceX Falcon Heavy to launch NASA ocean moon explorer,
Then you have SEO keywords, the terms (and synonyms of terms) that you absolutely want to get into the title. In this case, it's "SpaceX," "Falcon Heavy", and "NASA ocean moon explorer." (SEO keywords are inclusive, so "SpaceX Falcon Heavy" would be tracked for searches for both "SpaceX" and "Falcon Heavy.")
And then there's the word count minimum. Generally, a web page needs to have a minimum of 300 words or it really hurts your chance at ranking on Google search. See that line above? All of the text above that comes up to 112 words total. If I were writing an article explaining why the title is the way it is, I would need to add another 188 words of filler; otherwise, it would have awful chances of ranking on Google. That might be in terms of things like background, talking about recent related stories (e.g. "Recently, SpaceX launched X Satellite for NASA in [DATE], [background details]").
Even before Google, though, there was the issue of capturing the reader's attention with titles. You could make a super-long title in a newspaper, but that was rare. Typically, you want to front load the critical information, expand slightly in the subtitle, and then expand even further in the text of the article.
Well it has come full circle, hasn't it? 15-20 years ago search engines allowed for OPERATORS that specified exactly how you wanted the search engine to use your search terms. For example:
>"ice age" + "paleolithic" | "big foot"
Would mean give me all results that contain ice age and OPTIONALLY either "paleolithic" or "big foot".
> "gun" & ("hand" | "machine" | "tommy")
Would mean give me "gun" and NOT optionally but some variant of "hand" or "machine" or "tommy".
And, yes, even google allowed these types of searches although I'm not 100% sure I'm remembering the syntax correctly (certainly the quotes are only for clarity and only required if enclosing multiple words).
What happened? Even though it was optional and you could just enter words, the vast majority of users complained that it was too complex and they only wanted the ability to enter words, so, over time, search engines were reduced to just only allowing you to enter words (and also refactoring results based upon what other people clicked on who searched for similar words and that kind of thing). They do still allow you to encompass multiple words in quotes, however.
So -- you're asking for features that (border-line) prior generations asked specifically to be removed.
EDIT: it looks like some operators are still supported. https://moz.com/learn/seo/search-operators
Google actually does use page speed as a ranking indicator. It's based on TTFB rather than page size though: https://moz.com/blog/how-website-speed-actually-impacts-search-ranking
I think Google should track the time until Document Complete for page speed analysis, as it usually has the biggest impact on site useability.
If the data is client side, then the DMCA notice is bogus. See: [What To Do When Google Bans Your Site Because Of A Bogus DMCA Take-Down Notice](https://moz.com/blog/what-to-do-when-google-bans-your-site-because-of-a-bogus-dmca-takedown-notice). We've got your back!
Link: https://moz.com/beginners-guide-to-seo
+1 to Moz. Their content is great. Whiteboard Fridays are good too but tend to lean a bit more advanced: https://moz.com/blog/category/whiteboard-friday
The fact is that it is very easy to accumulate followers, both organically or through paid services. $5 will get you 10+ followers.
In the case of this woman, it is clearly her full time gig. All she has to do is follow tons of people (44K in her case), a large percentage of whom will automatically follow her back. Next, throw in a profile pic of a woman — overly tan, too much makeup, fake "blonde" hair, trailer trash new money look (maybe a pic of her black suburban on the banner image). Finally, post lots of vile, ignorant, racist conspiratorial comments. The Trumpeteers will follow like lemmings on viagra during mating season.
Here's the bottom line: there are a multitude of factors that will determine who gets to use the name and what markets they can use it in. If you can prove that you registered your business first, you both operate in the same market, and perform similar tasks, they will likely need to change their name. However, if they trademark the name before you do, you would only be able to run your business in the locations that it was already in business at the time they trademark their name. They could expand to other markets with the name and you would be forced to remain in the markets you were already in at the time they trademark their name.
This may help clarify things for you: https://moz.com/blog/how-screwed-am-i-another-business-has-the-same-name-as-mine
that only gives you relative metrics, not total number of searches.
something like this Moz tool will give you better data: https://moz.com/explorer/
edit: you might have to pay or at least make an account to make that work. other services i can think of are all paid as well, like ahrefs. this sort of data is super lucrative.
Ok so here’s my theory on how to do it. A significant contributor to why Google’s algorithm favours one search result over another, is user behaviour. According to Moz who’s been studying this for years, the act of a user searching for something, scrolling down past some results, and then picking a result, will have an effect on the order those results are displayed to the next user.
So if enough people do this, it should result in different content moving to the top. Just an idea.
-inurl:.br -inurl:com.br <texto pesquisa>
Referência https://moz.com/learn/seo/search-operators
Embora isso seja completamente irrelevante hoje em dia, o Google ignora os operadores de pesquisa
Wow what an incredibly biased article.
"Our ranking changed in Google SO IT MUST BE that they hate us and have changed their algorithm just to punish us!"
...or it could be that the algorithm changed in 2017, and these are the political sites that just happened to be affected.
Correlation =/= causation. That article is disturbing, but not convincing, because there's many reasons those companies could have been knocked down for non-nefarious reasons, and their spokesperson would no doubt claim something must be afoot!
You seem to not understand that this is an algorithm, there is not some person pulling the levers on what keywords get ranked. The decisions made in that algorithm have to do with broad sweeping things that affect every site, not specific keywords. For example, they change it to make questions rank higher now because people ask questions of Siri/Alexa now. The people at the top that you think are part of some evil plot don't muddy their hands with that kind of work. And the people who do work on the algorithm are interested in math, not politics. Like you think Matt Cutts has some secret agenda? No.
Honestly, if those websites truly have a case I would love for them to present their evidence to the SEO professionals community so we can get to the bottom of what is affecting their rankings.
Here's a couple of articles to help you out on blocking the refferal spam.
http://viget.com/advance/removing-referral-spam-from-google-analytics
https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data
let's be honest, everyone knows shit is broken here in america. i mean, just for instance some australian dude is claiming to be satoshi nakamoto and says he owns the copyright for bitcoin. without any supporting evidence he can just claim that and our system allows it.
her claim will probably get rejected as i highly doubt that she is first to market.
I mean, her hand is two colors because of the balance of light and shadows. Her fingers happen to be where a shadow is being cast, the top of her hand is not. Light is coming from the top right corner.
You can see the shadows mirrored on places like Ryan's jacket, under her chin, etc.
I love to hate on the Edwards, but this is a nice picture of the two of them.
As far as a bias-free title, I think it might be a good idea to describe images like you would describe them to someone who is visually-impaired in alt-text e.g.: Latest Instagram Post Of Ryan and Mackenzie.
Then you can either write in the post or comment your particular feelings/thoughts/opinions/etcetc.
If you want to attract more people to the post for more discussion, a broad title is more inviting. Titles hating on "__" are going to attract a large number of people ready to bash and eventually end in a dumpster fire when someone of the opposition comments.
Essentially how it works is that Alexa tracks a lot of standard web data, dates accessed, hits, IP locations, etc. analysis of web analytics for a number of services
But things such as gender, education, age, occupation are gathered from people who download the Alexa toolbar plugin. The plugin is used by people who are using Alexa to track their own website data, and in exchange you provide them with your own. Alexa's Tool Privacy Policy outlines this
Everything else I can find that re-iterates the demographic data is from various blogs discussing analytic software and comparison data.
Free for SEO: https://moz.com/beginners-guide-to-seo (they also have training you pay for)
Agree with post above that it’s never ending hard work. Make sure your boss understands SEO doesn’t normally yield immediate results... more of a long term solution. Good luck!
You had me with the Grandmaster hook, but your message is an odd one and about 14 years late for an internet community mostly made up of power users. That being said, optimizing your searches is a worthwhile skill that will only benefit you.
Try these: Search operators & Advanced searching
I've been doing SEO for 8+ years - feel free to PM me any questions you may have.
The basics: ensure your main keyword for that landing page is present within the title tag, the H1, and within the content.
Here is Moz's beginners guide to SEO
If I understand correctly, the timestamps used by Google Cache are not completely accurate.
For example:
> Google tries to estimate the the publication date based on meta-data and other features of the page such as dates in the content, title and URL. The date Google first indexed the page is just one of the things that Google can use to estimate the publication date. (source)
> This is not 100% new, as we know Google said they do not update the cache date on each crawl. John Mueller said back then, "In general, we do not always update the cached page every time that we crawl a page." He added, that this is especially the case "when the page does not significantly change, we may opt to just keeping the old date on it." (source)
EDIT: To clarify, if I'm understanding correctly, Google cached the page at the time listed but then crawled the page again shortly after the episode ended. The timestamp was not changed since not much changed besides the poem added to the bottom of the page.
Don't do it? I'm not sure there's any better advice really available; Wix's sites are atrocious.
It's not hard to create an alternate front page template for your WordPress site if you're simply looking to have it not look like just a blog. You can create whatever kind of site you want with WordPress, and have the blog just be a section.
If you were to move to Wix but keep your blog hosted separately, your biggest challenges will be:
the rat's nest of code they use to allow amateur drag-and-drop design will often be totally incompatible with any kind of sensible document structure.
unless you're on a bad host already, your site speed is probably going to slow from all the code bloat.
the URLs of your blog articles are probably going to need to change, as I don't think you can both move your domain to Wix and keep a sub-directory (e.g. domain.com/blog/) pointed to a different host. This means you'll need to setup the blog on a sub-domain (e.g. blog.domain.com), which is worse for SEO and also requires you to create redirects from the old URL structure to the new, or you'll lose 100% of the traffic and SEO-value of all links you've previously received to that content. Even if you do implement redirects, you'll still lose about 15% of the SEO value.
Rand Fiskin has a tremendous post about the layoffs, state of the company, revenue expectations and more of backstory of the situation.
https://moz.com/rand/moz-returns-to-seo/
Part of which is also that they appear to actually be doing everything they can to find those laid off jobs, etc. I'm still 100% sure it sucks and I wouldn't want to be in that spot, but from the outside at least it looks like it was handled about as well as it could possibly be.
Make yourself familiar with SEO. Here is a good Guide: https://moz.com/beginners-guide-to-seo
You can do many things without an SEO Agent and if you still need more professionell help, you know how to ask the right questions to "verify" the SEO Marketer.
One thing to stay away of is when someone guarantee you a #1 position or if he claims to "know the secret" or something like that. Let him also write down the Stuff he wants to do for you with results you can expect from the beginning and results you can expect in the future.
Best of luck for you mate!
I don't have a background in marketing, and I am only just getting to grips with seo, email, social media related marketing. However I would also add to your list the Moz Begineers guide to SEO. Someone else on this forum stated it teaches you 70& of what you need to know about SEO. It can be found here - https://moz.com/beginners-guide-to-seo
Hey, this is Russ from Moz. We crawl the web fast (although not as fast as Ahrefs) but there is no way for us to know when we will pick up a particular link. You can check FreshWebExplorer (https://moz.com/researchtools/fwe/) which is a separate crawl of the web and gets to blogs a little quicker than our standard crawl which doesn't prioritize them.
Rest assured we will get to them though. How long has it been?
What you want is called "Multivariate Testing" and if I understood your question correctly, you can't do it by having a version of your site appear in the SERP sometime, and sometime another version.
You will only have one single website in the SERPs on which you need to implement a mechanism of serving different versions of the landing page to your users and analyse how it affects your chosen signal. The process isn't exactly hard but it's not simple either. Moz talks about it here.
I made several comments here and elsewhere discussing google search operators. I'll update this with actual comment soon
As promised.
I posted this in the piracy sub not too long ago
I'll very briefly caveat in case you're unfamiliar. As with any operators, commands, scripts, etc., every character holds value (spaces will kill your attempt). That being said, don't expect magical results in your first few attempts. You can search for "google search commands" or "operators" to read up on it, but you'll have to filter through the BS sites that are listed up front. I ran across a decent one here
Below is what I've used for books. copy and paste & change as needed (recommend doing so after reviewing this)
-inurl:htm -inurl:html intitle:"index of" winnie the pooh pdf
- Replace
index ofand/orwinnie the pooh pdfwith your desired term(s), combo, even file extension - Can also change "index of" to your desire
- The
-tells the search to omit; in this case, omit htm and html. See operators below for example of how I wanted "html" in the url.
Here's an easy one I did for a friend who wanted to search craigslist nationwide for a Chevelle between the years of 1965-1972 for $6000 or less without having to use horrendous websites/apps. (I always use the $2 as minimum to eliminate the ads shown as $1 or without a price, though you'll still get results showing an ad for $35 and the body will say something like "$35,000" - just takes refinement to get rid of those results)
inurl:"html" intitle:"chevelle" intitle:"1965..1972" intitle:"$2..$6000" site:"craigslist.org"
Edit: corrected what I meant to provide.
Kind of. I think agencies mostly did this so they can maintain connections you've made whilst working for them in the event that you leave them because staff turnover at agencies is pretty high. When guest blogging was a mainstream tactic, this also helped give them a bit of credibility because they could see their author profiles around the web on all the sites "they" had written at.
And like X years ago, someone tested that women's names got a better response rate so some people got excited about using fake names. One of my colleagues at the time used to do outreach as "Scarlett Huxley" so he could apparently do 39.4% less work per link earned.
I've noticed that when we sent emails from "a marketing agency representing the client" to journalists, we got way less co-operation than sending emails from the client itself. I think it's because journalists/bloggers raise a bullshit detector for the former, less so with the latter. I prefer to send out emails using the identity of the client themselves partially because... every client will leave you one day and they deserve the contacts you've made during their billable hours..... but this kind of bites you in the arse if you need the same writer for another client.
None of the above is applicable to you.... so do whatever you're happy with.
>Is this right?
No.
Particularly the bullshit about bolding, underlining and italicizing the keyword phrase is straight outta 2001's playbook, which is laughably bad.
Keyword density is also a bullshit metric.
Slapping a keyword into an Image ALT is also bullshit unless it is actually truly relevant to the keyword, as Image ALT is also a usability issue.
Follow this checklist, and you're probably creating unreadable keyword-stuffed glop. Good grammar and readability are both skipped in this list, and they're both essential. Relevancy does not equal quality, and quality matters.
https://moz.com/blog/most-effective-way-to-improve-sitewide-quality-and-rankings is good.
Sponsored Content is the term I hear used most to describe this "new" phenomenon, and its rather disconcerting just how few people recognize it when they see it.
The explanation to this is that Bing doesn't update its databases or rankings that often than Google does.
What happens is that there is a bot or a program which goes along the list of websites in the search engine, and receive information such as the title and meta information. It then would update the databases so it would view it on the search engine results.
Goggle has more of these bots updating the database than Bing (I assume, being the far bigger search engine). Meaning Google update their search results more often than Bing. Causing Bing to show older meta information.
EDIT: For more clarification, Bing updated the subreddits meta information on the first of April, and not updated it since. Google would have updated it more recently.
I used to do some basic, on-site SEO enhancements for my clients.
There's kind of 2 parts to SEO: the first is coding and organising the site to present content in a way that Google likes, the 2nd is actually researching what content and keywords will bring in users. I never did the 2nd part, as that was more the responsibility of a dedicated SEO/SEM or marketing company.
I used seorch.eu to test the basic structure and SEO goals of the site. https://moz.com/ has some good resources to learn about the actual coding part.
For what content the clients would write I just gave them a simple set of rules*:
- No duplicate content (eg no copy pasting large blocks of text)
- Minimum 400 words per page
- Keep a blog
- No content that's irrelevant to the site (eg no blogging about your hobby flying model aeroplanes if your site is about coffee)
- Have links to good, relevant sources (both internal and external)
- Don't mention your chosen keyword wore than 5 times per 100 words.
- Mix in images with your written content (but not too many and make sure they're not way too big)
- All images should have alt tags
- Update a little bit of content on all pages at least once or twice a year
- Do the social media
*Disclaimer: I'm not an SEO expert and these rules are pretty basic. Also, its been a few years since I reviewed them.
afaik there are only 2 companies that improve on data from GKP: Ahrefs & Moz. Each of us has their own model of combining GKP data with clickstream data, and thus each tool gives slightly different numbers. Though in many cases our search volume estimates are very close.
As for the rest of the tools - they rely 100% on GKP (afaik) and you never know how often they pull fresh data (since Search volume changes pretty much every month). That is why, in different tools that get data from GKP you see different numbers for the same keywords, even though they use the same source.
And as for GKP data reliability, /u/karmaceutical did a superb job explaining what's wrong with their search volumes and why they can't be trusted (see his articles at Moz blog).
Where to start? There is lots of thing you can do for SEO, starting with "on-page" optimization. Too much detail to write in a comment here (would be a really long comment).
But this is a great starting guide you can reference (from Moz, one of the SEO leaders): https://moz.com/beginners-guide-to-seo
Also you can reference this blog post I put together myself with a bunch of different free tools that can help you with managing/optimizing some of your efforts: http://www.brand-lounge.nrdigitalbranding.com/2015/02/free-online-marketing-tools-for-small-business.html
I'm not sure Quantcast is that reliable. Some evidence.
Reddit reports very different numbers here and although I'm being subjective, it really does not feel like Reddit's traffic has been reduced to less than 1/3 of what it was 1 year ago. This wouldn't be the first time we're hearing about it.
Finally got around to reading this interview about yuri that /u/Hakogami made me aware of, it's a really interesting look at how the genre is perceived.
And it has such great quotes as, "Two wild beasts glaring and pouncing at each other. It's yuri, isn't it?", and "Bushiroad's bloody powerful carrier strike group".
No I assure you it was not, although I see why you may think so. I wasn't aware Moz provided this specific feature.
But it appears to have been disabled now. In the thread you shared, meghan (who appears to be part of the Moz team) linked this as the answer.
Which shows that this feature was retired a few months ago. I'd appreciate any other leads you may have, and thanks for your help.
P.s. I don't know why answers are getting downvoted in this thread. I found your comment at 0 karma.
Most, if not all, sites have a basic robots.txt file. I liked the Pac-Man theme included in this one. But...help me out because I'm not seeing a "clue". The user-agent(s)? demandware.store page?...?
I think it might look for synonyms by default? Something I searched the other day was looking for synonyms too (I could tell from the results), I think it was Google but I’m not 100% sure...
Edit: yes it’s default now according to this: https://moz.com/learn/seo/search-operators
It's an honor to be listed on an unprofitable (or barely profitable) company website these days?
Also not true:
https://moz.com/beginners-guide-to-seo/how-search-engines-operate
Search engine operators are not dumb enough to use an algorithm that would allow random reddit users to manipulate the results.
Hey, thanks for the response.
> Yes they do.
My responsibilities do not. Perhaps you are right that I am biased towards Moz because I work there, but it isn't my responsibility to do anything on reddit, or anywhere else for that matter outside of the moz blog and moz.com/q
> Doesn't Moz mind that you're detrimentally affecting their reputation?
I think if I did damage their reputation in any material way that it would reflect negatively on me, but I have never heard of a Moz employee reprimanded for speaking their minds. There is no Moz Whitehat SEO Handbook that we all sign requiring that we speak one way or another about about SEO techniques, nor is there a prohibition about responding emotionally online.
> Don't you need to insert a statement that your posts are your opinion and not those of Moz?
"Moz" doesn't have an "opinion". We have core values which are represented by TAGFEE, which actually encourage things like being "authentic". Being upset with your initial response to a post about a lot of my friends losing their jobs is me being me.
> Because I'm taking these posts as official responses from Moz
This would be a mistake. The only people really in any position to make statements on behalf of Moz would be its Officers and Founder, and even then they would only do it in collaboration with one another.
> and I've lost all respect for Moz
I am sorry that is the case.
> I can see it all over some of the SEM journals now.
You seem really hurt by my comment "stay classy". I am sorry if it offended you in some way.
Check out this great article, specifically "3. Get a Knowledge Graph result".
The rest is really good too. This is my favorite article on Moz. Thanks for letting me link it.
> I've created a website with Wix.
Nooooooo, in the name of all that all that is holy, ditch Wix and get a proper website whilst you still can. As much as it pains me to link to Moz, see: https://moz.com/community/q/wix-is-it-any-good-for-seo
To address your question about where to start with backlinks - I think it would be negligent of me not to recommend a little caution right now.
As with tax/dentist work/fire juggling, if you are a little unsure of what you are doing, you probably shouldn't rush into things. In the case of buying links specifically, it is actually against the Google Guidelines and so carries a risk.
I would have a think about:
- What your website offers that is of value
- Who/what type of websites would appreciate that value
- Potential customers: where might they spend time on the internet
- Are you doing anything newsworthy?
- Local, regional or national websites that you fit on well due to the nature of your business
- Niche specific websites that relate closely to your business/website
Hope this helps!
Like anything, if you are really totally unsure of what to do, you might be best consulting a professional for help.
This is covered in a bunch of places across the web: https://www.seroundtable.com/crawled-currently-not-indexed-google-quality-issue-31677.html
https://moz.com/blog/crawled-currently-not-indexed-coverage-status
I have been in the digital marketing sphere for more than 4 years now and I can 100% confirm that the course will teach you nothing more than what you can read up online. It'll be a gross waste of money, which you can instead put into finding unpaid/paid internship. Do this:
- Start with digital marketing basics. Moz.com is where you go.
- Earn free certifications from Google and HubSpot.
- Apply for internships in and around where your aim is only experience not money.
Together, this will give you a great insight into the field than any other course on digital marketing. Also, getting a certificate DOES NOT guarantee a job. You will still be hired as a fresher and that course will just put you ahead by a step or two, that's it.
My full-time gig is SEO, so I would like to say that I do know SEO pretty well. ;) I'm an SEO Manager at a Fortune 500 company.
If you're looking to learn the ropes, Moz is a good place to start: https://moz.com/beginners-guide-to-seo
Overall I like to bucket SEO into three categories, on page SEO, technical SEO, and backlinks. On page being your basic things on each page (title tag, meta description, H1, etc.). Technical SEO is overall site architecture, page speed, etc. Backlinks are links from other websites pointing to your website giving you "link juice" as we like to call it.
Anywho, this is a very high level description of SEO. The guide will give you more details, and the type of website and competitiveness of your industry should guide some of your SEO tactics.
And I'll leave you with my favorite thing to tell people about SEO.... SEO is part art, part science. You gotta find a balance to make it all work.
>We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes.
>Collection and Use of Non-Personal Information
>We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
>* We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising.
https://www.apple.com/legal/privacy/en-ww/
Apple is no different than Google. It's not like Google hands over all the information they have on people directly to their competitors. They simply charge businesses who wish to advertise to certain demographics for access to said demographics.
And, not only that, but Facebook also allows advertisers to target customers based on what OS they're using. It's well known Apple users spend more money on mobile advertisements than their Android counterparts and many advertisers using Facebook ads choose to market to iOS users exclusively.
Read their privacy policy.
https://www.apple.com/legal/privacy/en-ww/
They tell you they collect personally identifiable information and use it for advertising purposes.
They also tell you they aggregate your personally identifiable information in a way that it doesn't directly identify you.
Collection and Use of Non-Personal Information >We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising.
Being able to send targeted advertisements to people of a particular occupation is something many companies pay Apple for, just as they pay Google for advertisements related to specific search terms.
And guess what? Apple users are much more likely to spend money in response to targeted advertising than Android users and spend more money per transaction ($32.94 compared to $11.54) as well.
Additionally, Facebook offers the ability to target iOS users only with their advertising, and this is what led many companies adopting Facebook advertising as part of their strategy-
> Yeah, I knew the title was a bit clickbaity. Also 5K friends is a lot, but IDK if she's a marketer or really just trying to open peoples eyes.
I just looked at her articles and her plan is transparent.
All of her articles have controversial click-baity headlines that are very clearly intended to either 1) feed into a trendy opinion 2) piss someone off with over the top language and subtle insults.
This is a common proven strategy to drive traffic to your website and get people sharing and commenting because by taking an extreme side and making it sound edgy you trigger the two extremes who are most likely to share whether they like or hate it. Its a well known strategy she is just adopting it to the easiest place to implement it - political controversy. Here: https://moz.com/blog/case-study-controversial-content-earned-hundreds-links
So I am guessing that the fact that she is leveraging articles with questionable "truthiness" on a regular basis to drive traffic and comments to her articles Facebook monitor noticed this and blocked her.
Her click bait article attacking the Atlantic and Julia Ioffe is also very predictable. Trying to goad them into responding because that would immensely increase her profile. She is trying to get famous to parlay her click bait garbage into a bigger writing job. I appreciate you sharing and allowing me to investigate this individual as now I can avoid them in the future.
Seeing as keyword stuffing is a no-no, and Google's crawler is smart enough to understand what alt attributes are, what SEO value are you referring to here?
Moz actually has a decent article as well that covers both the concerns you're raising, and the accessibility angle: https://moz.com/learn/seo/alt-text
I'm not sure if you're going to do SEO and charge them for it or just want to make sure you build the site with SEO best practices in mind.
Either way: here are some things that should happen for a local business to do well on Google:
- location + keyword title tag on the homepage with business name
- unique title tags on other pages if possible
- build out individual "services" pages for different things they do with keywords used in copy/title
- make sure they're on Google My Business
- make sure you link to their GMB page from the website
- make sure the name/address/phone number is on every page of the site, and that it's identical on Google/Facebook/Yelp/anywhere else their info appears
- Have them try to get a handful of reviews on Google from happy customers
Those are the basics. If you want to do more:
- signup for moz local
- use the whitespark citation finder to find industry/location specific directories that you should be in
- use the whitespark tool again to find out what directories your competitors are listed in that you aren't in
- create a blog and create a post per week on whatever you do in your industry
Here are some of the local ranking factors: https://moz.com/local-search-ranking-factors
Whether or not you follow any/all of this, at least you can speak with authority to your client about what has to be done. More of this in a competitive industry or location, and less for less competitive services
Okay, in my experience, the things local wedding photographers get wrong:
They post mostly pictures. No text around the picture. You need to add narrative for every picture that includes location (venue, city), info about wedding theme, etc.
They don't optimize ALT tags, or think "wedding picture by wedding photographer Boise" on every picture = image ALT optimization. It's not. That's like calling clown makeup "beautiful and subtle."
They don't optimize image size. Not all the builders auto-compress. Image-heavy sites load slow. You need to make your images load as quickly as necessary. No one expects perfect hi-res on the website.
Citations, citations, citations. You need a Google My Business page, you need citations. This is a good guide for the non-pro: https://moz.com/learn/local
You need a call-to-action and contact info on EVERY PAGE.
Mobile-friendly. DO IT.
The blog post seems like an opportunity to drive traffic to other posts. Definitely set up some internal linking to other areas of your website. Also, make sure you have a newsletter signup so you can build your email list with the users who enjoyed the article.
The keywords and related keywords you are targeting. For example, if you are building a site for an ice cream parlor in Queens called ICEE, DON'T just put "ICEE Home" in the title.
Put something that people are searching for. Do some research of what people search for in the local area of Queens and get some stats.
Then if you find a few keywords that have lots of searches, try to combine them into a good title and keep it 60 characters or less. You can craft a natural description with more different frequently-searched keywords in the meta description (around 160 characters).
An example might be "Ice Cream Bar & Shop in Queens | ICEE"
Sources:
https://moz.com/blog/title-tag-length-guidelines-2016-edition
... I've been here before.
Like /u/cyrusol said, $2,000 for a job like this is extortion. I'd suggest charging more (~$10-$16k) and lay out a clear contract covering:
- Scope of work - Including penalties if they want more than x major revisions (2 or 3 is a good spot)
- Ongoing support/hosting plan once the job is done
- Payment schedule
- Indemnity Clauses (read here and here.)
I'm sure i'm missing something, this was hastily typed out.
If you need help with the site OP, feel free to send me a PM. A second pair of eyes always helps. :-) Plus, I can provide testing servers for you either in my homelab, or using DigitalOcean ($5/mo).
EDIT: I'll do one better. If you have PayPal (or similar), shoot me the info, and I'll send you $10.00 to use for 2 months of DigitalOcean :-)
Good Luck (And use this project to get yourself out there)!
Then you'd just get more people trying to manipulate search results while also having a better idea of what does and doesn't work. Besides, Google is fairly transparent about changes to their algorithm and you can find a list of changes to their algorithm on a ton of different websites.
It's google analytics spam. Why they haven't done more to stop it is completely beyond me, and it's extremely annoying, especially in the early days when you have low traffic. Here's an article to solve it - https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter
I don't know if anyone has a better way, but that's something I use.
Heyhey, someone with quite a bit of SEO Experience here.
All the stuff has been said so far is really good and will definitely help you to further strengthen the website's online authority (which is super duper important for Google rankings!) but I noticed that you also mentioned that your clients want to "take over his local competitors on the little map which highlights local businesses when searching for a particular trade". That to me sounds like he's particularly interested in something called "Local SEO". I'm assuming that you set up a Google MyBusiness account for your client? Or they maybe already had one? If so, make sure that NAP (Name, Address, Phone) details are consistent to the T, not only on different pages of their website, but also in any listings (yellowpages, etc) on the web. These details have to match everything that you put in the Google MyBusiness listing. It also helps to have reviews on this listing. If your client has a local trade, make sure to remind them to ask their customers to leave reviews on that MyBusiness listing (the little stars), also make sure they interact with those reviews as it shows Google that your client is an active business (Google tries to be as useful as possible to the searcher and a visibly active business is better than one that seemingly doesn't have any interaction with their customer's reviews). There is A LOT more you can do, but these are the basics. This article is one of my favourite resources.
Hope this helps a little :)
The best route to take here is going to be an educational one.
Let them know why what they're doing is so detrimental to your work (assuming you're doing their SEO) and consider citing some reputable resources on the subject too.
For example, the first paragraph and initial bullet points in this Moz article point out in layman's terms why it's unwise - if you copy/paste from the supplier, you'll probably get ignored because search engines have already seen it on the other site.
You may need to register but it is by far the best tool. If you combine this tool with Screaming Frog, you can extrapolate influential tweeters who are also influential bloggers for much stronger reach.
Right, it's not going to happen with PR but anywhere else you syndicate the content (multiple corporate sites, guest blogging, etc) you should use rel=canonical
Looks like Moz just addressed this in a Whiteboard Friday post: https://moz.com/blog/guest-blogging-content-licensing-without-duplicate-content-issues-whiteboard-friday
Hello. My name is David Black and I'm the Director of Customer Success here at SEMrush. Shinjetsu01, this is a very generalized statement considering the scope of tools, data and overall functionality that we provide. Do you care to elaborate on what exactly you feel is inaccurate?
I guess I can say that our Support team deals with the question of accuracy a lot. In short, no tool is ever going to be 100% accurate due to how the data are typically collected but I can tell you that in terms of what we do (and how we do it) SEMrush is by far the most accurate and keeps getting better and better every day. Even Rand Fishkin of Moz has spoken highly of the accuracy of our data. Placing us above Moz itself for predictive SEO traffic indicators.
https://moz.com/rand/traffic-prediction-accuracy-12-metrics-compete-alexa-similarweb/
When you consider everything you have access to...the crazy amount of Organic and Ads competitor data and marketing tools like Site Audit, Position Tracking, PDF Report building, all for such a competitive price that is so small in comparison to the ROI it delivers, I personally feel that you can at least TRY the software for a month or two, talk to our Customer Success team, access our educational content and formulate your own opinion without killing your budget.
Reach out to me personally, I'll help you get set up!
How does the program know to work itself down the list?
That's the i++ part. Think about that for loop line like this: start at i equals zero, while i is less than the length of terms, run the code in this block and then increment i and try this all over again.
How did you know what the exact google URL for "news in the past 24 hours" was going to be?
I knew Google supported searches in the querystring (the ?var= part of the url) I just inferred this one from the changes I saw when I clicked the various settings. Here's a decent reference: https://moz.com/ugc/the-ultimate-guide-to-the-google-search-parameters
How would I go about saving this into an file that I can run from anywhere?
Just save this as 'whatever-you-want.html' and open it in a browser:
<!doctype html> <html class="no-js" lang=""> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <title>Cool Times!</title> <meta name="description" content="Have cool times with all of the times you've saved!"> </head> <body> <script> var search_url = 'https://www.google.com/search?tbs=qdr%3Ad&tbm=nws&rct=j&q=', terms = [ 'list', 'your', 'terms', 'in', 'an', 'array' ], i = 0;
for(var i = 0; i < terms.length; i++) { window.open(search_url + terms[i], '_blank'); } </script> </body> </html>
Glad to help, fellow human.
Alexa is not a trustable source. They operate only based on visits made in browsers where their extension is installed.
In fact, as of a few years ago, all traffic estimate sites are bullshit.
Facebook ads may bring traffic, but it's not going to help for local search results. I suggest he take a look at the local search guide on Moz. Even if he plans on hiring someone for local seo, then he'll be able to better gauge if the person actually knows what they're talking about.
here's the link to moz: https://moz.com/learn/local-marketing
You could run screaming frog and give them the results. It will give you on page errors that you can fix for them. It's actually a good idea to run this anytime you build a site to see if you are making on-site errors that will affect their SEO.
ah, I see you are also a person of culture
There are many online available resource related to on-page and technical seo like moz on-page seo guide (https://moz.com/learn/seo) or watch YT of Brian Dean and if you find any difficulty in understanding the concepts feel free to reach out.
From a web dev perspective I don’t particularly like 301 redirect unless they must be used. One of the biggest drawbacks is if you used a 301 redirect then it becomes permanent for the users that followed the link (until they clear their cache). This can result in issues with not being able to update your links or important documents for certain clients.
This is a good article outlining the SEO benefits: https://moz.com/learn/seo/redirection
The best approach in my opinion is to take some time and learn how Search Engines work and how SEO should be implemented. Here's a decent guide: https://moz.com/beginners-guide-to-seo
It is intended for websites, but SEO principles apply to YouTube as well.
All the best to you!
Unless they added it back and I missed it, plus (“+”) no longer works and quotes are the preferred method for exact search. Boolean AND is implied, but you can use either “|” or “OR” to add additional boolean clauses. Minus (“-“) is still good, though.
Kinda right. But also, the amount of time you spend on a page has an influence.
https://moz.com/blog/do-website-engagement-rates-impact-organic-rankings
Also, the recipe site makes money from ads on their site. The more you scroll down, the more space for on-page ads.
It's really our own fault. If we weren't all so cheap and were willing to pay for good content, it could all change, but who wants to do that? Not me.
The term you are looking for is called Search Engine Optimization.
There are a ton of resources, the Moz SEO Guide is a good start.
Remember, there are many people competing for the top spot so it's not an easy thing to achieve for common terms. Good luck!
As mentioned below, sampling can happen, but it's pretty clear when it does. Here is a good article from Moz about it as well: https://moz.com/blog/sampling-in-google-analytics
There are cases where the GA tag won't fire or track properly, but we're talking specific cases like cookie-blocking browsers, VPNs, etc. I tell my clients that there is usually a small percentage of error to account for in GA.
As far as where to learn, there are tons of great resources. Going through Google's own training is a good start to get familiar with functionality. Once you're there, I would direct you to Lunametrics.com, Annielytics.com, and the book Analytics 2.0 by Avinash Kaushik for a good base. There are literally tons of articles (we marketers like to yell) around the web.
I've dabbled in Tableau and Qlik a little, but not PowerBI. They're great tools but take some heavy lifting to set up and get running.
Scariest... Probably going through depression in 2013/2014. https://moz.com/rand/long-ugly-year-depression-thats-finally-fading/
Your brain convinces you that nothing matters, that nothing you do is good, that it's all pointless. Not existing seems really tempting in that headspace. Awful, awful thing I wouldn't wish on anyone.
I want you to imagine for a moment that you are 'brilliant' at what you do. You understand it better than most everyone else around you, and you don't understand why they don't seem to understand it well.
It is that environment, that turns people into jerks. Even if a normal person who is not brilliant has to show up to work regularly and explain or re-explain to people how to do something they view as trivial, resentment will start to set in.
There has been some decent research in this area
> But please remember that if your question can be answered with a link to https://moz.com/learn/seo then it probably doesn't belong here.
Sub guidelines on submissions. Asking a question that is partially answered on Moz Learn SEO isn't what we're going for on here. The intro...
> BigSEO is a community that's trying to be SEO for Grownups.
> Big has multiple meanings. Big as in big people (grown ups), big shots (people who know their trade) and big ideas (not getting caught up in meaningless SEO debates over whether or not to use a pipe in title tags).
> Never be afraid to ask a question. Post something fun, something interesting or something you read that you learnt from.
If something is asked that can be easily Googled, we tend to either wait for reports OR if the poster's thread was culled by automoderator, they might just not get approved. This time it was approved to see if it would get reported.
We're aiming for "content that would be useful for someone with decent basic knowledge" to try to differentiate the subreddit from /r/seo - nothing malicious.
The 1 post every week or so methodology does create a good signal to noise ratio. Moz has published 12 articles since this one was released, some of which were very good IMHO, like this one on RankBrain and Keyword Research. Of course, we cover a lot of issues that Ahrefs doesnt - 3 were targeted at Local Search, for example.
But we will certainly take the critique in stride. Perhaps we should slow our release cadence and focus on bigger pieces.
Brittani from Moz here –
I know we're having some trouble with a few bugs in MozBar :( It has our engineers' full attention and we should have a fix in place soon. Appreciate you all hanging in there while we figure it out.
To answer the question of whether or not MozBar is going to be "paid" or not -- the answer is yes and no, depending on the features you need. PA and DA will still remain one of the free features of MozBar as will Link Metrics and other metrics that have been free since the beginning. That said, you do need to have a FREE Moz Community account in order to view Link Metrics.
The two features we have added recently (Keyword Difficulty and Page Optimization) are part of MozBar Premium – accessible with a paid Moz Pro subscription.
Here's a full overview of what's included with the free version vs. premium: https://moz.com/products/pro/seo-toolbar
However, I am noticing now that the page isn't clear whether PA and DA is included in the free version. I'll have that updated ASAP.
You can use Canonical tag for every duplicate content product url. That tag will allow you to use single content on multiple pages without any penalty.
Know more about this here: https://moz.com/learn/seo/canonicalization
Don't give up, keep writing and doing outreach.
Frequently check your GSC's Search Query data (and other resources) to find new queries you can write content about.
Check out this article: https://moz.com/blog/beyond-the-seo-plateau-after-optimizing-your-website-whats-next.
I can't really help directly but I know Moz posted about this recently and did a video on it too.
Also if you're desperate you could just do a 301 redirect to physically redirect the user to that tropics page... but then you'd need to move that other locations page to another part of your site.
>Can you link me to any good guides?
You can't go wrong with Moz's introduction guide. It gives you a good overview of the fundamentals.
>How long would it take?
This is difficult question to answer. It will come down to how competitive the specific keywords are that you're trying to rank for.
>Would I need paid software?
Not really. You can get by with Google's Keyword Planner, Trends, and a few other free versions of paid tools (SEM Rush, moz, etc). Keyword Planner and Google Trends will show you how many people are searching for your keywords. Then, you're next move would be checking out the current sites that are ranking.
>I have a mac
Most tools are browser based. Any that you need to download will run on a mac (I haven't seen any decent tools that don't).
>Is it possible for me to do it? (I'm 14. Only general knowledge about computers but a fast learner.)
It will all depend on how competitive the market is that you're going after. If you aim for long-tail keywords ("Organic dog food stores in Denver" instead of "Dog food"), you'll have a better chance of success. It's awesome that you're keen to get started so young. Even if you don't get good results, you'll get some good experience.
Things like image alt tags, page title and urls. Just make sure your best sellers SEO elements match what you had on the old site.
I always like to check out moz.com to stay in the know on SEO. The page I linked to goes over on page stuff.
Is it a new site with a new URL or is it the same URL? If it's a brand new URL you probably lost a lot of domain authority and link equity/juice. Are you getting the same amount of visitors?
Headlines have always been "constructed" or designed to attract attention and so this "technique" is not new (this relates to Core Concept #2, "Media messages are constructed using a creative language with its own rules." Research has long been done to discover what headlines are most appealing, what headlines "convert" to clicks or readership and on and on. Why? Remember Core Concept #5, "Most media messages are organized to gain profit and/or power." (CML refers to "power" in a broad sense of influence or ideology.)
I casually "googled" the keywords "overall headline preferences" and I turned up numerous articles on how headlines affect readership, click conversion etc. Here's an example of such an article: https://moz.com/blog/5-data-insights-into-the-headlines-readers-click
On how such headlines might affect the audience, Core Concept #3 says "Different people experience the same media message differently." In other words -- there are as many responses as there are people, and people's level of media literacy definitely affects their ability to discern.
Well, unfortunately the 7-Pack is gone. It's now a 3-Pak.
But start here: https://moz.com/learn/local
There's a ton more than just creating citations on local directories. If it were easy to rank in these spots, I wouldn't have a job :P.
Are you set up with Google My Business?
And SEO changes can take months and months to effect some results.
Start with this: https://moz.com/beginners-guide-to-seo/keyword-research
- Use Google's Autocomplete and write down what Google comes up with.
- Do the same in other search engines, and YouTube.
- Check out UberSuggest
- Check out SEMRush
- Check out competitors and see what their keyword focus is.
I think your points are really solid and I can't say enough how much more there is to SEO than just "writing content" and jamming keywords onto a site.
The timing of this post is actually funny because just this past Friday Rand put out a Whiteboard Friday post defending the skill needed to truly have talent in this field. He mentions a lot of the areas /u/ispyty lists and the validation Rand gives did a lot to reaffirm my own confidence in the professional skills I've earned in the field in the last few years.
https://moz.com/blog/modern-seo-requires-technical-creative-and-strategic-thinking-whiteboard-friday
Okay, here's the thing.
Google has already indexed your tag URLs. Adding them to robots will not de-index them.
You need to allow them to be crawled, and put a no index tag in the page header.
This was actually touched on in a recent Moz WhiteBoard Friday: https://moz.com/blog/controlling-search-engine-crawlers-for-better-indexation-and-rankings-whiteboard-friday
I think this is a 'yes' and 'no' answer.
'Yes' in that Google's new Hummingbird algorithm looks at more than just one keyword when determining results. Instead it takes into account a semantic theme. For example, if your website is about 'mortgages', the algorithm matches your content to the other hundreds of thousands of sites about mortgages it has indexed on the web. From these sites, it has learned that most pages that contain the word 'mortgages' are also likely to contain the words 'advice' or 'finance' or 'home loan'.
For this reason the order of the words do not matter all that much. Rather, it is what words are grouped with other words. It's called Fuzzy Logic and is how the algorithm determines that 'Apple' the computer company, is different from the fruit. e.g [Apple, computers, iPhone] vs. [Apple, fruit, seeds]
However, it is not that simple. And this is the 'no' part.
When it comes to doing keyword research and you are using the AdWords Keyword Planner, Google has removed the ability to do Exact Match searches in order to find the exact search volume for a specific phrase. Instead, searching for 'mortgage advice' will likely also include search result volume for 'advice mortgage' - though we do not know because it's hidden. Rand Fishkin did a very good Whiteboard Friday explaining this and how to get around it: https://moz.com/blog/keyword-research-and-targeting-without-exact-match-whiteboard-friday .
The lesson here is not to get hooked up on a particular phrase. Instead, think in terms of themes and topics. What words are likely to be mentioned in association with each other around a particular subject? Check out this post by Marcus Tober of Searchmetrics who explains their research behind the fall of the keyword: https://moz.com/blog/searchmetrics-ranking-factors-2014
Because 302 is "Moved Temporarily" which is the opposite of "Longevity", where as "Moved Permanently" is the same thing.
If you're still having problems, just show him this: https://moz.com/learn/seo/redirection or if he's having problem believing ~~Mozilla~~ that for some reason, just show him one of the thousands of other sites that say the exact same thing.